14 comments

SirFar's picture
SirFar
141 pencils

Thats's very nice!

Wordnerd's picture
Wordnerd
6662 pencils

yeah well done! funny its very close to that waterpump campaign yesterday..

GianT's picture
GianT
56 pencils

True, but the execution of that one is better

Bye's picture
Bye
1468 pencils

Doesn't work in print at all in my opinion. It shows the exact weakness the tvc had but style won over substance, here it doesn't. Point being, who would sell a bookshelf, or an old stove. You sell the stuff you don't need and people would actually buy. They at least could've made it relevant in print.

Wordnerd's picture
Wordnerd
6662 pencils

right but the message is: "sell your stuff fast" And that's totally clear. i guess just ad guys see those problems you do. no offence ;)

Catwah's picture
Catwah
58 pencils

That's a poor comment! The idea of the ad is you can sell what you want. Quickly. Maybe YOU wouldn't sell a bookshelf or an old stove, but maybe plenty of people would. And if you can sell such undesirable items so quickly, imagine how quickly you can sell more desirable items. So, you're not talking about the message/proposition of this ad, you're talking about how irrelevant it is to you/your lifestyle... which defeats the point of this website. I think the ad is ok, personally. But, it delivers what is required and in an interesting enough manner.

Bye's picture
Bye
1468 pencils

Yes indeed, I was talking about how irrelevant and unidentifiable the examples were, is that wrong? Should it be limited to how well it shows the proposition? There's more to ads than that.

Brownsugar's picture
Brownsugar

Haughty Kris, this ad is for Peru, where old bookshelves and kitchens are surely sold via Classified ads, so the ads are irrelevant for you but relevant to the target they are meant for. And that is called "advertising".

Bye's picture
Bye
1468 pencils

Ok, fine. I might've been a little stuborn on this because I really don't like direct translations from tvc to print. From a consumer's standpoint I simply don't like it, as an adperson I guess it shows the proposition well. But don't forget there's always a subjective element to it.

copyanalysis's picture
copyanalysis
62 pencils

Seen it before, many times

DCL's picture
DCL

Well guys... this ad is from 2004, its quite old so...

JAGGY's picture
JAGGY
1382 pencils

I've seen this in the form of a TVC

Jaggy, MICA Ahmedabad

Boas ideas's picture
Boas ideas
217 pencils

aviso viejo pero bueno!!

Kithsiri Lelwala's picture
Kithsiri Lelwala

Copy given a chance to understand. anyway can advertising counts.
approved.

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