El Comercio: Axl

The real fathers of the music

Advertising Agency: La Facultad, Quito, Ecuador
Creative Team: Xavier Barona, Miguel Salazar, Andrés Freile, Luis Riera, Eduardo Revelo, Gabriel Mora
Photographer: Ramiro Salazar
Producer: Mario Mena
Agency producer: Dalila Medina
Retouching: Andrés Freile
Make up: Lucy da Silva
Costumer: Yadira Intriago
Account supervisor: Paola Salas
Account director: Ana Isabel Bejarano
Additional credits: Marcelo Tamayo, Santiago Zumárraga, Cristina Yépez, Ana Julia Ayala, Elizabeth Vera
Published: June 2011

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13 comments

alvord's picture
alvord
162 pencils

uhmmm... vivaldi met axl rose? forced.

cacurnio's picture
cacurnio
26 pencils

it´s not met... it´s hatched

alvord's picture
alvord
162 pencils

too literal...

CuriousPencil's picture
CuriousPencil
4227 pencils

I can see this idea came from; I can see why they did this: and seeing that it's aimed at a Sunday Tabloid Audience, I have to say that it is most likely A Highly Effective Way To Make The Audience Spend.

It is, therefore, in its own context, a success, so, grudgingly, good and in that respect an 8.
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From a pedantically professional perspective, below our line however: shoes are too small, child's too staring in its mother's eyes, floating script's too flat, probably didn't have that kind of skirting to walls in that era, and something about spacing with gold buttons.

But beautiful art direction nonetheless, nobody noticed.

ace85le's picture
ace85le
3939 pencils

I think the execution is nice.

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atb2005's picture
atb2005
13567 pencils

I find it silly. And not even ONE female baby? Ok.

Olafski001's picture
Olafski001
1195 pencils

i think it's a fun campaign

Glut's picture
Glut
3947 pencils

lame series

Argonath's picture
Argonath
83 pencils

Its a baby doll o.O

Geimima's picture
Geimima
815 pencils

it's more fun if in these series are 'the father of the king of'

life is a playground

Yordani's picture
Yordani
4 pencils

No encontraron buenos referentes musicales en Ecuador o por lo menos en América del Sur o en América Central. Los artistas norteamericanos e ingleses son únicos que han aprendido de esos grandes maestros de la música. Si la idea es buscar artistas de la música de fama mundial creo que América ha dado bastantes artistas al mundo. Juan Luis Guerra, Silvio Rodriguez, Fito Paez, Carlos Gardel, Gustabo Cerati, Luis Miguel, Armando Manzanero,miles.

Publicista

the true's picture
the true
70 pencils

mmmm...

rikosam's picture
rikosam
19 pencils

Well, i like the reference to the old ages!

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