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India

Agency Network: 
Published/Aired: 
July 2011
Description: 

Print advertisment created by McCann, Israel for EL AL, within the category: Transport.

Fall asleep in Tel Aviv, wake up in India

Advertising Agency: McCann Erickson Tel Aviv, Israel
Creative Director: Eldad Weinberger
Art Director: Naor Itzhak
Copywriter: Ad Noy
Illustrator: Geffen Rafaeli
Designer / Retoucher: Yan Fedoroff

Comments (17)

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kleenex's picture
kleenex
Activity Score 49532

I love the art.

lawrencevon's picture
lawrencevon
Activity Score 143

pretty... soothing :)

prasanno's picture
prasanno
Activity Score 102

pleased my eyes. ;)

prasanno's picture
prasanno
Activity Score 102

pleased my eyes. ;)

Lazarus's picture
Lazarus
Activity Score 1536

The art direction is great. Well done.

mas.minhthu's picture
mas.minhthu
Activity Score 52

lovely series, lovely art direction. Still wonder what direct flight to South America to do with India?

I got nothing but a mind and a smile

nerio's picture
nerio
Activity Score 166

this one is for a flight from Tel Aviv to India... the others are promoting flights to Thailand and South America... basically saying they fly to those destinations

mas.minhthu's picture
mas.minhthu
Activity Score 52

Yeah I understand what they are trying to convey. Just wondering why they put the tagline like that, because the ad is talking about direct flights to India, why didn't they put the tagline about India too? It would confused viewers if they only see one ad not the whole series.

I got nothing but a mind and a smile

7h3o's picture
7h3o
Activity Score 166

Exactly -- it's confusing and sloppy copy. It's South America, fer chrissakes

sukhdev's picture
sukhdev
Activity Score 148

nice artwork!

Glut's picture
Glut
Activity Score 3935

nice art? c´mon...

JosephTBWA's picture
JosephTBWA
Activity Score 51

Very beautiful.

Marissia's picture
Marissia
Activity Score 14

this great artwork really confuses me..

purshotham's picture
purshotham
Activity Score 457

Good idea..Cool execution..feast for eyes...

vidya.shankaran's picture
vidya.shankaran
Activity Score 724

I loove the art and execution is perrfect!!

ace85le's picture
ace85le
Activity Score 3935

This campaign is like... never been better!

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sang's picture
sang
Activity Score 53

beautifully executed!

black or white

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