EL AL: India
Fall asleep in Tel Aviv, wake up in India
Advertising Agency: McCann Erickson Tel Aviv, Israel
Creative Director: Eldad Weinberger
Art Director: Naor Itzhak
Copywriter: Ad Noy
Illustrator: Geffen Rafaeli
Designer / Retoucher: Yan Fedoroff
Published: July 2011


17 Comments
I love the art.
pretty... soothing :)
pleased my eyes. ;)
pleased my eyes. ;)
The art direction is great. Well done.
lovely series, lovely art direction. Still wonder what direct flight to South America to do with India?
I got nothing but a mind and a smile
this one is for a flight from Tel Aviv to India... the others are promoting flights to Thailand and South America... basically saying they fly to those destinations
Yeah I understand what they are trying to convey. Just wondering why they put the tagline like that, because the ad is talking about direct flights to India, why didn't they put the tagline about India too? It would confused viewers if they only see one ad not the whole series.
I got nothing but a mind and a smile
Exactly -- it's confusing and sloppy copy. It's South America, fer chrissakes
nice artwork!
nice art? c´mon...
Very beautiful.
this great artwork really confuses me..
Good idea..Cool execution..feast for eyes...
I loove the art and execution is perrfect!!
www.wordsofbabel.blogspot.com
This campaign is like... never been better!
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beautifully executed!
black or white