EL AL: India

Fall asleep in Tel Aviv, wake up in India

Advertising Agency: McCann Erickson Tel Aviv, Israel
Creative Director: Eldad Weinberger
Art Director: Naor Itzhak
Copywriter: Ad Noy
Illustrator: Geffen Rafaeli
Designer / Retoucher: Yan Fedoroff
Published: July 2011

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17 comments

kleenex's picture
kleenex
29421 pencils

I love the art.

lawrencevon's picture
lawrencevon
143 pencils

pretty... soothing :)

prasanno's picture
prasanno
102 pencils

pleased my eyes. ;)

prasanno's picture
prasanno
102 pencils

pleased my eyes. ;)

Lazarus's picture
Lazarus
1502 pencils

The art direction is great. Well done.

mas.minhthu's picture
mas.minhthu
52 pencils

lovely series, lovely art direction. Still wonder what direct flight to South America to do with India?

I got nothing but a mind and a smile

nerio's picture
nerio
166 pencils

this one is for a flight from Tel Aviv to India... the others are promoting flights to Thailand and South America... basically saying they fly to those destinations

mas.minhthu's picture
mas.minhthu
52 pencils

Yeah I understand what they are trying to convey. Just wondering why they put the tagline like that, because the ad is talking about direct flights to India, why didn't they put the tagline about India too? It would confused viewers if they only see one ad not the whole series.

I got nothing but a mind and a smile

7h3o's picture
7h3o
166 pencils

Exactly -- it's confusing and sloppy copy. It's South America, fer chrissakes

sukhdev's picture
sukhdev
148 pencils

nice artwork!

Glut's picture
Glut
3947 pencils

nice art? c´mon...

JosephTBWA's picture
JosephTBWA
51 pencils

Very beautiful.

Marissia's picture
Marissia
14 pencils

this great artwork really confuses me..

purshotham's picture
purshotham
455 pencils

Good idea..Cool execution..feast for eyes...

vidya.shankaran's picture
vidya.shankaran
724 pencils

I loove the art and execution is perrfect!!

ace85le's picture
ace85le
3939 pencils

This campaign is like... never been better!

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sang's picture
sang
55 pencils

beautifully executed!

black or white

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