El Al Airlines: Jifnabad

Some attractions are a must-miss. Direct flights to the Far East, without unnecessary layovers in the Near East.

Advertising Agency: McCann Erickson, Tel Aviv, Israel
VP Creative: Itay Galon
Creative Director: Rafi Barel
Art Director: Gilad Hirsch
Copywriters: Udi Avital
Illustrator: Guy Harlap

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9 comments

mr.x's picture
mr.x
952 pencils

This ad feels a bit racist. Does anyone agree?

Guidos's picture
Guidos
163 pencils

Don't see the racism in it..
I think it's good, but the copy could be better. Maybe it got lost in translation.

andylefty's picture
andylefty
4533 pencils

I think strategy is good. Execution could maybe be funnier.

robthelad's picture
robthelad
120 pencils

It's not racist, just sating that some countries are not great places to lay over.

Shawali's picture
Shawali
8393 pencils

There is no racism here. But an Israeli ad making fun of neighbouring Arab countries isn't the smartest nor the most sensitive move...

"Condescending" would be a more appropriated word.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

N17's picture
N17
387 pencils

I think it's funny and not racist for sure.
It reminds of this, in a good way:
http://www.youtube.com/watch?v=4-QNEwhFZvQ

kleenex's picture
kleenex
27722 pencils

I like it.

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

It's a nice ad, I liked it

Love creating ads..

TrêsMídias's picture
TrêsMídias
1468 pencils

No, no and no!

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