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Think of both sides

Agency: 
Published/Aired: 
December 2013
Description: 

Print advertisment created by Red Pepper, Russia for Ekburg.ru, within the category: Public Interest, NGO.

Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Directors: Danil Golovanov, Nikita Harrisov
Art Director: Yulia Uzkih
Copywriter: Ivan Sosnin
Photographer: Kate Bamby
Account manager: Maria Demidova
Additional credits: Ekaterinburg City Administration

Comments (6)

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Highest Rated

Cecee's picture
Cecee

Clearly the ad is to point out that there are two sides to this story. Not only are you putting your child in danger, but also other children. This is why both faces connect to make one. If this weren't the case we would be able to see the complete face of the child about to be hit. It's meant to make you realized that you need to think of both sides.

BLACKPIXEL's picture
BLACKPIXEL
Activity Score 468

i like it
smart

Tom Megginson's picture
Tom Megginson
Activity Score 548

Doesn't work at all. If the parents were both distracted by their baby in the back, the comparison with the young pedestrian would make sense. But showing them both distracted by other things is a different message than the headline and mirror image. Total mess.

Redpr's picture
Redpr
Activity Score 223

The task of the campaign - to draw attention to the real problem. We would not want to share the children on their own and others. Causes distraction from driving can be a lot, and fatal outcome - one.The task of the campaign - to draw attention to the real problem. We would not want to share the children on their own and others. Causes distraction from driving can be a lot, but fatal outcome - only one.

Mona Al-Meligi's picture
Mona Al-Meligi

Totally agree with you Tom.. The title is confusing, they should have been bus with their child for the title to fit!

Zoeeeeeee's picture
Zoeeeeeee

It's about the child in the back having to see that and how it will scar them for life.

Cecee's picture
Cecee

Clearly the ad is to point out that there are two sides to this story. Not only are you putting your child in danger, but also other children. This is why both faces connect to make one. If this weren't the case we would be able to see the complete face of the child about to be hit. It's meant to make you realized that you need to think of both sides.

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