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Think of both sides

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Published/Aired: 
December 2013
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Description: 
Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Directors: Danil Golovanov, Nikita Harrisov
Art Director: Yulia Uzkih
Copywriter: Ivan Sosnin
Photographer: Kate Bamby
Account manager: Maria Demidova
Additional credits: Ekaterinburg City Administration

Comments (6)

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Cecee's picture
Cecee

Clearly the ad is to point out that there are two sides to this story. Not only are you putting your child in danger, but also other children. This is why both faces connect to make one. If this weren't the case we would be able to see the complete face of the child about to be hit. It's meant to make you realized that you need to think of both sides.

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