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Einstein

Published/Aired: 
January 2007
14063
Description: 

Good things come to those who wait.
Agency: Abbott Mead Vickers BBDO, UK
Creative Director: Paul Brazier
Copywriter: Andy McAnaney
Art Director: Christian Sewell
Good things come to those who wait.

Advertising Agency: Abbott Mead Vickers BBDO, UK
Creative Director: Paul Brazier
Copywriter: Andy McAnaney
Art Director: Christian Sewell

Comments (18)

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Highest Rated

liar's picture
liar
Activity Score 384

Sorry dude, after all the explaination, I still can't feel the greatness. How am I suppose to feel this one is great at all?

Lee Clow's picture
Lee Clow
Activity Score 46

Has to be one of the most
amazing baselines ever written.
Been allowing for great work for
so many years. Rock on.

greycells1's picture
greycells1
Activity Score 82

this is cool!
idea compliments the one in the visual!

HV's picture
HV
Activity Score 212

Once again, brilliant work from BBDO London on Guinness!

Topnodge!!

copycomoelcopi's picture
copycomoelcopi
Activity Score 822

great concept. fine solution. beautiful work.

Nesquik's picture
Nesquik
Activity Score 32

Hats off

RAZ21's picture
RAZ21
Activity Score 255

brilliant

"there's nothing more difficult than a line"p.picasso

BozzaNova's picture
BozzaNova
Activity Score 49

and the line really reflects the charactor of Guinness...
(when asking for Guinness, you've to wait a bit longer than other beers.)

Ag's picture
Ag
Activity Score 305

Because of the froth, right?? It takes longer to go down... Is that right?

ellehcimeo's picture
ellehcimeo
Activity Score 3516

yes.
if you have never ordered one, may i encourage you to do so. it is an aquired taste, but well worth it. a tip, go with someone who knows where to get a good pour, some pubs don't give a crap about the art of pouring a Guiness.
Cheers!

a note on the creative, this one is the very best out of the series, the others look like "ugly sisters". (a term used here often to describe how one piece in a campaign works so much better than the other two. not trying to offend anyone)

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

I agree that the other two don't even come close to this execution. THe beauty of this one is the very subtle change in Einstein. THe other two are in-your-face. There's nothin on the moon, then suddenly there's a person there. Doesn't have the subtlety that this one does, and that's what makes it great for me.

ellehcimeo's picture
ellehcimeo
Activity Score 3516

you articulated that beautifully. thank you. :)

Conceptual-eye's picture
Conceptual-eye
Activity Score 99

Thumbs up BBDO!

Amigo's picture
Amigo
Activity Score 43

nice!

copywriter.txt's picture
copywriter.txt
Activity Score 828

Great work. I don't expect nothing less from AMV.

Joe76's picture
Joe76
Activity Score 772

I love this one! Simply, nice and brilliant.

Cheers BBDO!

msred's picture
msred
Activity Score 491

this ones my favorite - tis great.

likethathow's picture
likethathow
Activity Score 18

Just becos it is by famous agency do not mean the idea is good.
This campaign is weakest I see before for this brand. Like work from school people.

liar's picture
liar
Activity Score 384

Sorry dude, after all the explaination, I still can't feel the greatness. How am I suppose to feel this one is great at all?

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