Ehsaas: Tea Estate

Education is the only way out. To sponsor a child’s education, call +91 25123131, 25143131 or log on to www.ehsaas.org.in

Advertising Agency: JWT Mumbai India
Executive Creative Director: Tista Sen
Creative Director: Ch. Shyamsunder Goud / Abhay Arekar
Art Director: Ch. Shyamsunder Goud
Copywriter: Ch. Shyamsunder Goud
Illustrator: Vijay Nanaware
Photographer: Shantonobho Das
Published: 2010

12 comments

Adaddicted's picture
Adaddicted
3435 pencils

Like the art. Different execution in this category.

withalltherespects

sintra's picture
sintra
699 pencils

Great use of a local icon

jsjv's picture
jsjv
41 pencils

Nice campaign.

Copydog's picture
Copydog
129 pencils

Education is the only way out ... or Stihl? ;)

Copydog's picture
Copydog
129 pencils

.

netei's picture
netei
215 pencils

idea: 7/10
Art direction: 8/10
Overall Execution: 4/10
7+8+4/3=6,3=6

if everything is great why i gave only 4 overall? because the ad does not work by itself unless you get really close and read that tiny line at the bottom.- there is no way to even guess the message if you dont read that microcopic hidden line :)))) for an educational campaign too artsy without strategy- thats why for me: 4

alexander_bickov's picture
alexander_bickov
3283 pencils

Lovely photography work

deuBleuDi's picture
deuBleuDi
265 pencils

me likes a lot :)

Brain-Art's picture
Brain-Art
1101 pencils

Good Work

ek kanya's picture
ek kanya
814 pencils

i didnt like it. you are saying that the simple humble farm worker is trapped in a maze. thats ridiculpous. they perform an important duty and their work is honest and diligent. the crappy copy-art team have used this visual becauseit looks beautiful.

they should have used really sad visuals likea brothel, a ow end security guard in india who gets paid less than the price of a low cost jeans, etc.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Eye-of-Qvox's picture
Eye-of-Qvox
6 pencils

What a glorious image -- right on the edge of reality and abstraction.

jackal hunts's picture
jackal hunts
325 pencils

Nice concept well worked out

Log in or register to post comments