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Tea Estate

Agency: 
Published/Aired: 
May 2016
16854
Description: 

Print advertisment created by JWT, India for Ehsaas, within the category: Public Interest, NGO.

Education is the only way out. To sponsor a child’s education, call +91 25123131, 25143131 or log on to www.ehsaas.org.in

Advertising Agency: JWT Mumbai India
Executive Creative Director: Tista Sen
Creative Director: Ch. Shyamsunder Goud / Abhay Arekar
Art Director: Ch. Shyamsunder Goud
Copywriter: Ch. Shyamsunder Goud
Illustrator: Vijay Nanaware
Photographer: Shantonobho Das

Comments (12)

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Highest Rated

jackal hunts's picture
jackal hunts
Activity Score 325

Nice concept well worked out

Adaddicted's picture
Adaddicted
Activity Score 3435

Like the art. Different execution in this category.

withalltherespects

sintra's picture
sintra
Activity Score 699

Great use of a local icon

jsjv's picture
jsjv
Activity Score 41

Nice campaign.

Copydog's picture
Copydog
Activity Score 129

Education is the only way out ... or Stihl? ;)

Copydog's picture
Copydog
Activity Score 129

.

netei's picture
netei
Activity Score 215

idea: 7/10
Art direction: 8/10
Overall Execution: 4/10
7+8+4/3=6,3=6

if everything is great why i gave only 4 overall? because the ad does not work by itself unless you get really close and read that tiny line at the bottom.- there is no way to even guess the message if you dont read that microcopic hidden line :)))) for an educational campaign too artsy without strategy- thats why for me: 4

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Lovely photography work

deuBleuDi's picture
deuBleuDi
Activity Score 265

me likes a lot :)

Brain-Art's picture
Brain-Art
Activity Score 1101

Good Work

ek kanya's picture
ek kanya
Activity Score 814

i didnt like it. you are saying that the simple humble farm worker is trapped in a maze. thats ridiculpous. they perform an important duty and their work is honest and diligent. the crappy copy-art team have used this visual becauseit looks beautiful.

they should have used really sad visuals likea brothel, a ow end security guard in india who gets paid less than the price of a low cost jeans, etc.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Eye-of-Qvox's picture
Eye-of-Qvox
Activity Score 6

What a glorious image -- right on the edge of reality and abstraction.

jackal hunts's picture
jackal hunts
Activity Score 325

Nice concept well worked out

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