Ehsaas: Tea Estate

Education is the only way out. To sponsor a child’s education, call +91 25123131, 25143131 or log on to www.ehsaas.org.in

Advertising Agency: JWT Mumbai India
Executive Creative Director: Tista Sen
Creative Director: Ch. Shyamsunder Goud / Abhay Arekar
Art Director: Ch. Shyamsunder Goud
Copywriter: Ch. Shyamsunder Goud
Illustrator: Vijay Nanaware
Photographer: Shantonobho Das
Published: 2010

Related videos by Shutterstock

12 comments

Adaddicted's picture
Adaddicted
3435 pencils

Like the art. Different execution in this category.

withalltherespects

sintra's picture
sintra
699 pencils

Great use of a local icon

jsjv's picture
jsjv
41 pencils

Nice campaign.

Copydog's picture
Copydog
129 pencils

Education is the only way out ... or Stihl? ;)

Copydog's picture
Copydog
129 pencils

.

netei's picture
netei
215 pencils

idea: 7/10
Art direction: 8/10
Overall Execution: 4/10
7+8+4/3=6,3=6

if everything is great why i gave only 4 overall? because the ad does not work by itself unless you get really close and read that tiny line at the bottom.- there is no way to even guess the message if you dont read that microcopic hidden line :)))) for an educational campaign too artsy without strategy- thats why for me: 4

alexander_bickov's picture
alexander_bickov
3279 pencils

Lovely photography work

deuBleuDi's picture
deuBleuDi
265 pencils

me likes a lot :)

Brain-Art's picture
Brain-Art
1101 pencils

Good Work

ek kanya's picture
ek kanya
814 pencils

i didnt like it. you are saying that the simple humble farm worker is trapped in a maze. thats ridiculpous. they perform an important duty and their work is honest and diligent. the crappy copy-art team have used this visual becauseit looks beautiful.

they should have used really sad visuals likea brothel, a ow end security guard in india who gets paid less than the price of a low cost jeans, etc.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Eye-of-Qvox's picture
Eye-of-Qvox
6 pencils

What a glorious image -- right on the edge of reality and abstraction.

jackal hunts's picture
jackal hunts
325 pencils

Nice concept well worked out

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments