Ehsaas: Dhobi Ghat

Education is the only way out. To sponsor a child’s education, call +91 25123131, 25143131 or log on to www.ehsaas.org.in

Advertising Agency: JWT Mumbai India
Executive Creative Director: Tista Sen
Creative Director: Ch. Shyamsunder Goud / Abhay Arekar
Art Director: Ch. Shyamsunder Goud
Copywriter: Ch. Shyamsunder Goud
Illustrator: Vijay Nanaware
Photographer: Shantonobho Das
Published: 2010

9 comments

Adaddicted's picture
Adaddicted
3435 pencils

Sent the message across, though...
I think they should have used an illustration or graphic elements than a real picture.
Its pathetic and disturbing; might defame the place/country by revealing a sad truth like human washing machines?!
Just my thought.

withalltherespects

shahidali's picture
shahidali
4063 pencils

harsh but true. like the treatment. superb photograpy.

shahid

Dharmesh aka danny's picture
Dharmesh aka danny
334 pencils

Using a real image means showing the reality. It was a risky attempt and not the disturbing one and it will be a blitzkreig to the society brain.

Dharmesh Padia

raulbanderas's picture
raulbanderas
357 pencils

i like the photo

robbierae's picture
robbierae
84 pencils

really effortless art direction. love it.

ek kanya's picture
ek kanya
814 pencils

too much in post, but better. hate the tea estate one.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Guest's picture
Guest

Excellent campaign, nice execution.

Guest's picture
Guest

Mind blowing work

Guest's picture
Guest

excellent.nice photography

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