egoFM: Frightened Rabbit
For the Bavarian radion station egoFM Bloom developed an image campaign in which their unique music and variety of programming was presented through illustrations by various artists. The idea was to depict the daily program schedule. It might sound boring, but it looks spectacular. The bands’ names were presented in a most unusual and unexpected way in the illustrations.
Advertising Agency: Bloom, Germany
Account Director: Heiko Zimmermann
Creative Director: Holger Wiesenfarth
Art Directors: Julia Maier, Pascal Wilfling
Copywriter: Markus Heindl
Native Copywriter: Elizabeth Kovach