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You need to have balls, South Africa

Agency: 
Published/Aired: 
May 2010
Description: 

To win as a visitor, you need to have balls.

Advertising Agency: Complot, Montevideo, Uruguay
Creative Director: Sebastian Blanco
Art Director: Leticia Varela
Copywriter: Matias Guerreros, Julio Matos

Comments (10)

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Highest Rated

Rastamathamba420's picture
Rastamathamba420
Activity Score 251

Grandes titulares! me gusta la campaña completa

Guest's picture
Guest

wow

Guest's picture
Guest

Flag is displayed incorrectly in its vertical state.

Hiperion's picture
Hiperion
Activity Score 3138

too much uruguayo
I dont get it
Good advertising is universal

Dzsoi's picture
Dzsoi
Activity Score 8115

I guess this is about an underwear that keep your balls fixed, close to your body, so you (feel you) have balls. And they say: in many (football) situations you need them. Maybe I'm wrong, it's not clear.

Guest's picture
Guest

Hm, i don't see balls here. Looks like a woman in mans underwear

Billoughsby's picture
Billoughsby
Activity Score 5144

That undie shot looks like a big M. They're channeling the MTV logo

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

HappyHour's picture
HappyHour
Activity Score 2381

agreed...thought it was for MTV from the thumbnail

Guest's picture
Guest

In spanish It's understood perfectly. The word "balls" is never said in the statement, just implied. Cool copy.

Chris's picture
Chris
Activity Score 1985

more flags.. if i had a dollar for every flag ad posted, i could just possibly buy an ipad.

Rastamathamba420's picture
Rastamathamba420
Activity Score 251

Grandes titulares! me gusta la campaña completa

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