Ego: You need to have balls, South Africa
To win as a visitor, you need to have balls.
Advertising Agency: Complot, Montevideo, Uruguay
Creative Director: Sebastian Blanco
Art Director: Leticia Varela
Copywriter: Matias Guerreros, Julio Matos
Published: May 2010


10 comments
wow
Flag is displayed incorrectly in its vertical state.
too much uruguayo
I dont get it
Good advertising is universal
I guess this is about an underwear that keep your balls fixed, close to your body, so you (feel you) have balls. And they say: in many (football) situations you need them. Maybe I'm wrong, it's not clear.
Hm, i don't see balls here. Looks like a woman in mans underwear
That undie shot looks like a big M. They're channeling the MTV logo
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
agreed...thought it was for MTV from the thumbnail
In spanish It's understood perfectly. The word "balls" is never said in the statement, just implied. Cool copy.
more flags.. if i had a dollar for every flag ad posted, i could just possibly buy an ipad.
Grandes titulares! me gusta la campaña completa
http://www.behance.net/panchito420
http://fcoutino.blogspot.com