Egis Pharma Betadine: Wood cut
Disinfects without the drama
Advertising Agency: Young & Rubicam Prague, Czech Republic
Creative Director: Daniel Ruzicka
Art Directors: Jaroslav Schovanec
Copywriters: Jaroslav Schovanec
Photographer: Jaime Mandelbaum
Retouch: Furia
Production Company: Target
5 Comments
BORING¡¡¡¡
I thought the injury has drama. Shouldn't the other person be dressed in a doctor suit ready to 'Disinfect without the drama'?
http://dearadvertisin.blogspot.com/
Something Usual!! Sorry...
izmild
http://uniquetvcomm.blogspot.com
This feels like they had an idea for a tv ad that they weren't going to let go. And doesn't the "drama" in these situations come from the injured person? A B-movie style poster, painted, a finger held up with a drop of blood on it, they're screaming in horror at the sight of it. Something like that...not this....because this is boring.
Doin' it for the points
Mala idea, horrible tipografía.