Egis Pharma Betadine: Wood cut

Disinfects without the drama

Advertising Agency: Young & Rubicam Prague, Czech Republic
Creative Director: Daniel Ruzicka
Art Directors: Jaroslav Schovanec
Copywriters: Jaroslav Schovanec
Photographer: Jaime Mandelbaum
Retouch: Furia
Production Company: Target


Guest's picture


Guest's picture

I thought the injury has drama. Shouldn't the other person be dressed in a doctor suit ready to 'Disinfect without the drama'?

izmild's picture
770 pencils

Something Usual!! Sorry...

Disco Munky's picture
Disco Munky
3900 pencils

This feels like they had an idea for a tv ad that they weren't going to let go. And doesn't the "drama" in these situations come from the injured person? A B-movie style poster, painted, a finger held up with a drop of blood on it, they're screaming in horror at the sight of it. Something like that...not this....because this is boring.

Doin' it for the points

silvi's picture
4172 pencils

Mala idea, horrible tipografía.

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