Egis Pharma Betadine: Bike accident
Disinfects without the drama
Advertising Agency: Young & Rubicam Prague, Czech Republic
Creative Director: Daniel Ruzicka
Art Directors: Jaroslav Schovanec
Copywriters: Jaroslav Schovanec
Photographer: Jaime Mandelbaum
Retouch: Furia
Production Company: Target
15 comments
i'm a pharmacist. i know Betadine very well but what's the usual Drama happen with disinfection ..?
Exactly. What is the drama they are avoiding? And have over-dramatised here.
btw, I am curious as to why a pharmacist is interested in aotw?
coz i'm an art director.
art directin pharmacist? very cool.
Do you have kids? They are always scared of the burning sensation, but if it has some kind of anesthetic they dont feel it.
That's correct. I can totally relate to this ad.
Ivan Raszl, admin of AotW
out of the 10 point scale rating , i rate this one 5
Its confusing. At first sight is like the parents are ready to hurt even more, or as they already have...
haha. I like this campaign.
I guess you have to love zombie flicks
or epedmic thrillers such as "outbreak"
in order to appreciate this ad...
over Exagerated................
bad execution............
where the heck is this a bad axecution???
this is what in spanish we call "muy tirado de los pelos"
its like they wanted to use a flamethrower so bad that they had to invent a situation for it.
Not bad for a disinfectant that doesn't hurt...
Its OK campaign
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~ Quite obviously, I have gathered no moss ! ~
I like this ad. All the disinfectants are painful : (
I was so scared of them when i was little.