Egis Pharma Betadine: Bike accident

Disinfects without the drama

Advertising Agency: Young & Rubicam Prague, Czech Republic
Creative Director: Daniel Ruzicka
Art Directors: Jaroslav Schovanec
Copywriters: Jaroslav Schovanec
Photographer: Jaime Mandelbaum
Retouch: Furia
Production Company: Target

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15 comments

Guest's picture
Guest

i'm a pharmacist. i know Betadine very well but what's the usual Drama happen with disinfection ..?

A stranger abroad's picture
A stranger abroad
427 pencils

Exactly. What is the drama they are avoiding? And have over-dramatised here.

btw, I am curious as to why a pharmacist is interested in aotw?

Guest's picture
Guest

coz i'm an art director.

Guest's picture
Guest

art directin pharmacist? very cool.

Guest's picture
Guest

Do you have kids? They are always scared of the burning sensation, but if it has some kind of anesthetic they dont feel it.

ivan's picture
ivan

That's correct. I can totally relate to this ad.

Ivan Raszl, admin of AotW

adfreak06's picture
adfreak06
140 pencils

out of the 10 point scale rating , i rate this one 5

Yanay's picture
Yanay
60 pencils

Its confusing. At first sight is like the parents are ready to hurt even more, or as they already have...

Guest's picture
Guest

haha. I like this campaign.
I guess you have to love zombie flicks
or epedmic thrillers such as "outbreak"
in order to appreciate this ad...

arslan722's picture
arslan722
81 pencils

over Exagerated................
bad execution............

Guest's picture
Guest

where the heck is this a bad axecution???

Chori Arg's picture
Chori Arg
173 pencils

this is what in spanish we call "muy tirado de los pelos"
its like they wanted to use a flamethrower so bad that they had to invent a situation for it.

Dev Kumar's picture
Dev Kumar
834 pencils

Not bad for a disinfectant that doesn't hurt...

rolling.stone's picture
rolling.stone
2740 pencils

Its OK campaign

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~ Quite obviously, I have gathered no moss ! ~

Daelif's picture
Daelif
12 pencils

I like this ad. All the disinfectants are painful : (
I was so scared of them when i was little.

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