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Comments (25)

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Highest Rated

Ubiera's picture
Ubiera
Activity Score 20

It all drops to the bottom in the copy.

Bigbird's picture
Bigbird
Activity Score 112

I love the execution, i think i get the idea, but i don't get the copy, explaination please.

Hand's picture
Hand
Activity Score 195

When you're out of egg (by using this swimwear) you really wanna get into the water soon

but i think the idea is too stretched though

Rog's picture
Rog
Activity Score 6082

What?

>>>> That's not an ad. THIS is an ad.

ChuckNorris's picture
ChuckNorris
Activity Score 834

It's a french agency with italian creatives.

puppiepoppy's picture
puppiepoppy
Activity Score 1634

I'm likin the slime on the body of the girl in the foreground! Drool droooool!

Bianconiglio's picture
Bianconiglio
Activity Score 406

Great execution but... I am missing the meaning...

(Bianconiglio is looking for some freelance work)

creative_assylum's picture
creative_assylum
Activity Score 134

egg contains amniotic fluid or water

Rangga TN's picture
Rangga TN
Activity Score 2

it looks exactly the same with close-up metamophorself campaign in Indonesia.

ivan's picture
ivan

I think this ad is depicting that moment when sea turtles are born and rush to the sea for the very first time.

returntosender's picture
returntosender
Activity Score 42

Nice photo, poor idea.
Does anybody can explain me why?

Minimum's picture
Minimum
Activity Score 1490

When seaturtles are born their instincts say that they need to go to the sea. The sea is their safehaven, their destiny, their life. This ad is trying to say, taht when you put on their swimclothing, you immediatly feel destined to go to the ocean, your safespot, your life. Because of this swimwear you wouldn't want to live your life any other way.

But that is just what I got out of it.

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

returntosender's picture
returntosender
Activity Score 42

A long trip man!
Then, in this case, I think that the copy should change.
If the visual say me "Hey, I'm just born like a turtle" and of course I have never touched the sea before (and turtles are not the only animals that run toward the sea after having broken their own egg), they should underline that "you feel the sea as the safest area".

Everything sounds a little bit complicated.

roman-schwienbacher.com's picture
roman-schwienba...
Activity Score 1021

english copy
only italien creatives working in a french agency.
art and creative director is the same guy.
strange, very strange

otto54's picture
otto54
Activity Score 381

and this is another stupid comment

avijitpro's picture
avijitpro
Activity Score 18

Can anyone please explain this strategy to me? I didnt get it.

Avijit

Minimum's picture
Minimum
Activity Score 1490

DUDE! Did I really go through all the trouble above so you can beg others to explain it to you when you haven't even taken the effort to read other people's comments?
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ellehcimeo's picture
ellehcimeo
Activity Score 3516

Someone is a bit grumpy today.

Minimum's picture
Minimum
Activity Score 1490

Yeah sorry about that. Just guessing its because I didn't have my piece of ellehcimeo-love the last week :P

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Dick Huges's picture
Dick Huges
Activity Score 937

hahahaha french agency with italian creatives. all said.

ellehcimeo's picture
ellehcimeo
Activity Score 3516

This is such a stretch. Turtles lay their eggs in a hole all together, not all spread out like this. When they hatch they have to tunnel their way out from the sand. They didn't do the research at all. Shame on them. How are we really supposed to come to the understanding that this is like turtles making their way to the water out of instinct? How? No wonder we are all confused.
The photoshop is terrible. The idea is a stretch. This ad gets a -1 from me, the only thing saving it from a -2 is that they used really pretty people for the ad.

cp's picture
cp
Activity Score 354

The creative is not bad, but I respectfully disagree with the phrase "You've never touched the water before".

joelapompe's picture
joelapompe
Activity Score 3845

welcome to the world of ghost advertising. Cannes is coming!!!

otto54's picture
otto54
Activity Score 381

you are wrong this campaign is everywere here in italy.
but i agree, the photo is impactfull and the idea is a little bit light.

addyhoch10's picture
addyhoch10
Activity Score 2592

you know... i like... turtles. hehe... sweet lorries of the sea...

Ubiera's picture
Ubiera
Activity Score 20

It all drops to the bottom in the copy.

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