Egg Baby, iwanttobeababy.com: Stroller

Print ads promoting a micro site http://www.iwanttobeababy.com created to attract parents and direct them to EGG BABY's main website.

Advertising Agency: Marta Ibarrondo
Creative Director: Marta Ibarrondo
Art Director: Marta Ibarrondo
Copywriters: Ted Sabarese
Photographer: Ted Sabarese
Published: July 2009

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27 comments

qasavara's picture
qasavara
13 pencils

bad execution and really cruel thing to do to just wanna be a baby...

ps : what the meaning about the color diference on "iwanttobeababy.com"?

Guest's picture
Guest

Whether or not you like the ad aside (though I think it's kinda funny), what is "really cruel" about wanting to be a baby?

Guest's picture
Guest

what i mean with cruel here was... did u see how she handle the baby? baby on the floor and you just hold it with one hand.. is it how u hold a baby?

Guest's picture
Guest

I think it's just a doll... used as a toy... not supposed to represent a baby..

qasavara's picture
qasavara
13 pencils

damn.. i realize it now.. the doll represent the doll it self

its a lil bit confusing.. why they choose a baby doll.. but not a regular doll.. like teddy bear or barbie or sumtin else?

Guest's picture
Guest

pretty funny execution. love the photography.

Guest's picture
Guest

why do I love this?

Guest's picture
Guest

bad execution. no need of baby.

Guest's picture
Guest

I think the baby was drunk and high on crack when it did this ad.

alexander_bickov's picture
alexander_bickov
3279 pencils

The face of girl must be happy. Now she looks died

Guest's picture
Guest

On TVCs it's came out very well, but they cud've shoot these differently (not drastically) than using snap shot from the TVCs.

Guest's picture
Guest

this one is great too. I love the way she just looks exhausted. Its the personification of a woman and a baby melded together and perfectly executed. I know i have had days like that. I love it

washiam's picture
washiam
443 pencils

God,It looks like she killed the baby.......

Blashyrkh's picture
Blashyrkh
32698 pencils

She's holding a doll, not a baby. I don't see cruelty here.

Guest's picture
Guest

hello out there! IT'S A DOLL. that's how babies hold their dolls. why are people always trying to find something mean and twisted. just supposed to be funny. enough already of pc bullshit criticism that doesn't even appear in the ad. just take it for what it is and laugh. cruelty....no wonder 70-90% of ads out there are lame. with people like that in focus groups...

Blashyrkh's picture
Blashyrkh
32698 pencils

Well, hello there. You have your own comment box. Don't hit "reply" unless you're referring to my comment.

Pencil-Killer's picture
Pencil-Killer
59 pencils

weak idea, weak insight.doens't work for me

Guest's picture
Guest

wow -this is so much fun
really creative

Guest's picture
Guest

Good job Ted!!

Guest's picture
Guest

The whole idea is great! awasome! I love the concept

Guest's picture
Guest

Funny concept....always enjoy these ad ideas. Well done.

Guest's picture
Guest

Why would you produce a campaign that takes people to a micro site that takes them to the main site? Cash grab or crack pipe?

Guest's picture
Guest

It made me go to the site, which is more that i Can say about most campaigns. Really fresh and well executed idea.

Guest's picture
Guest

very original. nice art direction & photography. liked the tv ads as well.

Guest's picture
Guest

like her high heels.

Guest's picture
Guest

i love this campaign!

Guest's picture
Guest

makes me laugh. love the fact that the doll looks like a dead baby.

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