Egg Baby, iwanttobeababy.com: Crib

Print ads promoting a micro site http://www.iwanttobeababy.com created to attract parents and direct them to EGG BABY's main website.

Advertising Agency: Marta Ibarrondo
Creative Director: Marta Ibarrondo
Art Director: Marta Ibarrondo
Copywriters: Ted Sabarese
Photographer: Ted Sabarese
Published: July 2009

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26 comments

Jesterbrand's picture
Jesterbrand
142 pencils

This is interesting... Very pretty model, awesome onesy, cute scene, very clear tie in with the website.

My one big argument is the pink letters in the website name are hard to read. Maybe the gamma is too close to that gray shade.

OK... one last thing.... is it just me or is that elephant in the corner anatomically correct?

Blashyrkh's picture
Blashyrkh
32701 pencils

Hah. Nice insight. Anyway agree about letters losing in the pink shade.

Guest's picture
Guest

i love the art direction and photography and definitely ties into the i want to be a baby line. and yes, the elephant does appear to be anatomically correct.

alexander_bickov's picture
alexander_bickov
3279 pencils

Want baby be a baby

Guest's picture
Guest

i love this one it reminds me of all of my girlfriends. Just kidding dont we all want to be babies sometimes. I love it and the special effects are great, the execution is perfect in so many ways

Guest's picture
Guest

I love this one too!!! It reminds me of the shitty ads I used to see in college.

Guest's picture
Guest

Clean, simple idea with nice art direction to match.
The site's fun too.

Guest's picture
Guest

It's got a site?!!! OMG a treasure chest of Cannes gold awaits.

Guest's picture
Guest

Just fantastic!!!

Iiiiiiiiii want to be a baby!!

Brilliant concept

Guest's picture
Guest

I agree, just fantastic!!!

Isn't it amazing, I can't wait to see the team that created it at Cannes with they're gold lions.

Oh, wait there's a microsite as well so they'll probably win a titanium for integrated campaign too!!!!!!

Spider's picture
Spider
289 pencils

Write on the headline I want to be a dunky and well... I know... instead of use a real dunky, lets put an adult like a dunky. Yeah! That will be great!! Come on guys!! Lets squeeze a little bit our brains and come with better things and not first ideas!

Guest's picture
Guest

first ideas? almost always those are the good ones. it just takes security and talent to recognize them right away. the site is fun.

Guest's picture
Guest

so awesome- i love it!

Guest's picture
Guest

I love it too!!!!

Oh wait...sorry, my mistake I thought you meant those really good ads.

Guest's picture
Guest

This is so funny! The concept is great and clever too.

Guest's picture
Guest

I agree, I'm still laughing.

Oh wait...I'm laughing for a different reason!!!!

Guest's picture
Guest

Very comfortable way to have coffee; could take off in England. The English have always been a bit kinky in that sort of way!

Guest's picture
Guest

love the photography!

Guest's picture
Guest

You should do, it's your ad and for the record it's DREADFUL!

Guest's picture
Guest

This campaign gives me the creeps, because I saw a thing not too long ago about people who have baby fetishes. They really do want to be babies. In a perverse way.

Guest's picture
Guest

Cool and clever, great pic!!

Guest's picture
Guest

very original, went to the site and loved the TV adds, great effects!!

Guest's picture
Guest

gave you the creeps? baby fetishes? no wonder almost all advertising out there sucks. really like campaign, and love website.

Guest's picture
Guest

is she drinking coffee in the baby bottle? funny.

Guest's picture
Guest

love the whole campaign and love the website. very original. well done.

Guest's picture
Guest

great campaign however logo too light.

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