Comments (24)

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Arato's picture
Activity Score 84

Bad idea. Worse execution.

Ney Frances's picture
Ney Frances
Activity Score 660

ohhhhhh c´mon! they might be from other world

is there life before death?

ziadhdn's picture
Activity Score 104

The relation between he spoon indenting and the egg is wrong!! 2/10

rikitiki's picture
Activity Score 630

the top of the egg, silly.

everartz's picture
Activity Score 7615

here is my comment: for the blue tone of the visual, it gave me the feeling of safty and calmness.. i dont know if its really matching with the context of the msg in the ad... preventing crimes or burglaries for that matter... for the analogy, is the building that fragile to be compared to a boiled egg?? maybe... no pun intended... generally art is fine..

CheerzZz all

| everartz |

prozac_republic's picture
Activity Score 196

God bless CGI!

добро пожаловать и наслаждается!
The Prozac Republic®

добро пожаловать и наслаждается!
The Prozac Republic®

the_ashlands's picture
Activity Score 1394

what does an unbreakable egg have to do with an alarm system?? maybe if it were for an armor plating company or someting....but this doesnt really work.

Joe76's picture
Activity Score 772

Completly agreed

Dick Huges's picture
Dick Huges
Activity Score 937

Oh boy... Once upon a time, in a land far far away, some dudes made this ad that was really awful and had an egg and a smashed spoon in a blue atmosphere and it kinda sucked and it went to this cool website with a lot of ads and I had the chance to say something about it. But I had nothing to say, only that I died a little inside when I saw that ad. And if you punks ever show me a portfolio with ads like that on it I would kick you out of the agency.

mariayya's picture
Activity Score 150

gotta admit i´m agreeing with Dick probably for the first time. Don´t know about kicking people but something definitively shriveled inside me when in contact with this ad.

jacksonrabbit's picture
Activity Score 290

I'd really like to see the brief for this one. I mean, how do you get to this idea?

drizae's picture
Activity Score 503

Terrible visual pun for breaking and entering

Fail Harder.

Javi Ending's picture
Javi Ending
Activity Score 130

Some puns are just wrong

Radoslav Minchev's picture
Radoslav Minchev
Activity Score 288

Strong Alarm - Panic Room

not freedom like a shopping card

It's my job to keep punk rock elite

Endeio's picture
Activity Score 270

what? can u do it again?

Rog's picture
Activity Score 6082

Bet the budget went on that utterly, unbelievably, ridiculously over-worked teaspoon.

>>>> That's not an ad. THIS is an ad.

addyhoch10's picture
Activity Score 2592

no connection to the product. this is nonsense

whitespace's picture
Activity Score 1953

Why would any one buy such a lousy spoon or such a hardy egg?

Have Heart's picture
Have Heart
Activity Score 922

Maybe, just maybe, this would work as ad for a safe (still not great though...).

Seems like someone had this picture in his head and forced an "idea" on it. And those ads are always the worst.

Tim Weasle's picture
Tim Weasle
Activity Score 72

Just when I think I'm all washed up, someone does this and I’m totally redeemed.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

I find it interesting that most of the time, people on here rip apart ads for being too literal. That said, here's an ad that takes a bland product, and puts an interesting spin on it. No connection to the product? Your average house is very easy to break into. All you have to do is smash a window. What else in this world is very easy to break into? that's right - an egg. All you need to do is crack it with a spoon. So, they've shown that, like this egg, your house is no longer easy to break open. This works perfectly. The line could certainly be better, but as an idea, I like it.

mariayya's picture
Activity Score 150

yeahh... well.... I think the reasoning behind this is right... though still there´s something hmmm... I don´t know if it´s the tone, the color, something... that I don´t feel good about. Probably my comment is too vague but somehow I just don´t like this ad, though I don´t think it´s bad.

hadisyriani's picture
Activity Score 165

Could have worked for a toothpaste ad...

pokerface's picture
Activity Score 2

Don't really warm to this ad. 'Visual surprise' style ads work best in a natural context. The blue tones and overworked treatment kill that natural feel and therefore the humour and surprise.

On another note, earlier Dick Huges posted a comment that he 'died a little inside' when he saw this. For goodness sake, do what any person in the street would do - look, yawn, move on. If we expect ads to be life affirming in some way we seriously need to get a life. How do you think overworked and contrived ads like this come about?