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Fluorescent arm

Agency Network: 
Published/Aired: 
June 2008
Description: 

Print advertisment created by Lowe, Costa Rica for EG Repellent, within the category: Pharmaceutical.

Attractive to mosquitoes?

Advertising Agency: Publimark Lowe, Costa Rica
General Creative Director: Javier Zeledón
Creative Directors: Franklin Guevara
Art Director / Illustrator: Marco Campos
Copywriter: Andrea Touma

Comments (3)

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Rabubi's picture
Rabubi
Activity Score 560

I don't think this works at all. This kinda says that mosquitoes are attracted to brittle bones.

Tincho's picture
Tincho
Activity Score 1093

This is WRONG. What should be attractive to the mosquitoes is the skin, not the bones...!!!

simon.gross's picture
simon.gross
Activity Score 541

I agree.

Also, the x-ray idea visually overpowers the mosquitoes-attracted-to-light idea. It's confusing.

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