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EG Repellent: Fluorescent arm

EG Repellent: Fluorescent arm
Your rating: None Average: 6.8 (12 votes)

Attractive to mosquitoes?

Advertising Agency: Publimark Lowe, Costa Rica
General Creative Director: Javier Zeledón
Creative Directors: Franklin Guevara
Art Director / Illustrator: Marco Campos
Copywriter: Andrea Touma
Published: June 2008

3 Comments

Rabubi's picture 551 pencils
Rabubi | Mon, 2008-06-30 04:28

I don't think this works at all. This kinda says that mosquitoes are attracted to brittle bones.

Tincho's picture 1099 pencils
Tincho | Mon, 2008-06-30 12:39

This is WRONG. What should be attractive to the mosquitoes is the skin, not the bones...!!!

simon.gross's picture 543 pencils
simon.gross | Mon, 2008-06-30 20:02

I agree.

Also, the x-ray idea visually overpowers the mosquitoes-attracted-to-light idea. It's confusing.

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