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EG Repellent: Fluorescent arm
Attractive to mosquitoes?
Advertising Agency: Publimark Lowe, Costa Rica
General Creative Director: Javier Zeledón
Creative Directors: Franklin Guevara
Art Director / Illustrator: Marco Campos
Copywriter: Andrea Touma
Published: June 2008
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Comments
I don't think this works at all. This kinda says that mosquitoes are attracted to brittle bones.
This is WRONG. What should be attractive to the mosquitoes is the skin, not the bones...!!!
I agree.
Also, the x-ray idea visually overpowers the mosquitoes-attracted-to-light idea. It's confusing.