Effa Motors M100: Musician
And you, what would you do between a full and an empty tank?
Advertising Agency: Hifi, São Paulo, Brazil
Creative Directors: Omar Caldas
Art Director: Hugo Amaral
Copywriter: Omar Caldas
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7 Comments
Smoking weed? Where did this ran? :)
What hath God wrought
A very different kind of layout...the idea doesn't seme that strong but interesting take on art.
why those stripes, is there any meaning?
The idea: good.
The stories: very confusing. Why drugs and terrorists? How does that sell a car?
The execution: interesting but inefficient. Could be done better. The story looks colorful, the product very pale. Liter is spelled with 1 t only.
The visual is cool but it seems like you may have ran out of ideas because some of the pictures are repeating.
I saw this on a newspaper here in Sao Paulo, at the gym. Couldnt believe my eyes. The account handler mus be a genius to have sold this to the client.
:-/ ??
!! जय श्रीराम !!