Edmonton Police Foundation: Half Marathon, Speeder
Advertising Agency: Calder Bateman Communications, Edmonton, Canada
Creative Director: Kevin Barclay
Art Director: Bryce D'Andrea
Accounts Manager: Kiri Wysynski
Published: November 2009
15 Comments
Smart concept, and the art direction rocks.
Sorry..don't get this one at all
I think it's meant to be a speed camera photo.
another art director please
=== Looking for concept/art creative to form a team to work in independent advertising projects. ===
Alexandre Brito
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How would you art direct a speed camera photo?
+++
"I love some things, and don't love some other things."
Another xcreativity, please.
This speed camera concept is not obvious enough. Good idea though!
This ad is bad ass. Perhaps it's American focused but most people here in the states know these little cameras are devious and will catch you speeding or running a light.
Well played!
Let's keep advertising fun
Without having it explained to me, I wouldn't understand this ad at all.
I like the idea, I suppose the target will be familiar with the visual.
at 16km/hr after 9:00 min the runner should have just crossed the starting line after about 20 meters
I like concept and art direction.
need an explanation. i am not getting it..
Thankfully, they haven't named any copywriter up there but I'm also wondering what the art director did. Only the creative director deserves a place because he can, at least, be pulled up for an explanation.
Are you sure you are aware of the working methods at an ad agency? My former CD had zero idea, just selected from ours.