Editorial Perfil, Revista Noticias: José de San Martín
José de San Martín
Was an ordinary guy until he decided to make a difference.
How do you want to be remembered in a hundred years time.
National heroes are usually represented in coins, statues or history books.Always holding the same heroic poses. Always riding on horseback or looking at the horizon. For Argentina's bicentenary independence celebration, El Almacen Buenos Aires chose to represent their national heroes in an original way that was never seen before. They were shown as ordinary guys doing everyday activities. Like you. Like me. Until they decided to make a difference.
Advertising Agency: El almacen/bue, Argentina
Director: Omar Bello
Creative Directors: Caio Lucini, Daniel Onorato
Art Directors: Benjamín Sepúlveda, Tomás Bres Bullrich
Copywriter: Richar Ayerza
Illustrator: Santiego Caruso
Account manager: Gonzalo Piaccentino