Editora Insular: Boy
Don't be without a topic. Read books.
Advertising Agency: DBS Multicriação, Florianópolis, Brazil
Creative Director / Copywriter: Jaisson Pepes
Art Director: Renato Bittencourt
Photographer: Philippe Arruda
Published: February 2009



31 Comments
oh god. how fucking stupid!
your comment was the best
ya...asshole and yours is very smart...
bad art!
CANNES GRAND PRIX!!!!!!!! :D
in what category? worst retouching ever??
one should not take life so seriously - as one will not come out of it alive.
Best Use of Irony?
nightmare
infantile idea
boring, and today i see a best ads for (old) book !
http://www.coupsdepub.com/article-28303672.html
DONE
Yeah, this concept has been done to death
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Website: http://jakephillips.net
Blog: http://jakephillips.wordpress.com
Malo y esto! que horror¡
a decent idea as it catches the eye, but the retouching is horrible
Get it? cause he doesn't have a mouth.
I think the idea of "being with a topic" is very good as it brings out the potential of reading... when you read you can talk with people... you have something to discuss and share, whether you are in a pub, at a conference or in a party, however, i must admit that the art director of this campaign should be fired ... straightaway... there's nothing worse than this he/she could visualize to bring that idea to life. The art Director has simply killed the idea by portraying it in the worst design one could imagine... I feel sorry for the copywriter.
muy lineal
i have a topic to talk about now...how not to make good advertising...
beyond horrible!!!!!!
what??
what
yes..what da H..... stupid
your right
Don't be left without an idea. Work harder.
Readings for losers, Tv is the fountain of all knowledge.
Ruim demais
I think I'm going to take a picture of myself and photoshop my eyes out so I don't have to see this lousy freakin' ad ever again.
i like it.. soory! (i wanna see your winning work smart arses!)
BOLA FORA.
not bad bad. this is ok. not great but ok.
Com uma arte dessas a gente fica, realmente, sem palavras. Eita coisa feia!
Também fiquei sem palavras. Eita trabalhinho mal feito!