Editora de Cultura Book Publisher: Gym
What’s the use of taking so much care of something and forget about the other things.
Advertising Agency: Hifi, São Paulo, Brazil
Creative Directors: Renato Prado
Art Directors: Renato Prado, Hugo Amaral, Marcelo Camargo
Copywriter: Omar Caldas
Photographers: Leandro Fonseca, Fabio Heizenreder
4 Comments
like the copy.
Very smart campaign. Love it.
COme on! We´re talking about brazilian ad. This is poor.
They hit the nail on the head with this one! Brilliant campaign! Say it like it is.