EDF (French Electricity): Heroes, 4

Powering the games.
EDF Official Electricity Supplier

Advertising Agency: CLM BBDO, Boulogne-Billancourt, France
Creative Directors: Jean François Sacco, Gilles Fichteberg
Art Director: Ronan Coursin
Photographer: Carlos Serrao
Art Buyer: Sylvie Etchemaite
Agency Managers: Bertille Toledano, Sacha Lacroix, Brune Failliot, Maïté Bernier
Planner: Laura Autier
Published: June 2012


DilipRevar's picture
264 pencils

There Is Something wrong with left hand, Its merged with leg... Maybe Photoshop retouching mistake...

shahidali's picture
4069 pencils

With the copy, it looks like a visual announcement and somewhat trying to personify power through use of colors. Not bad if the brief is such. But I think, being the official electricity supplier does not differentiate the company or the product by much. It should state what the company stands for. It could be green, efficient or committed to development; anythng that it chooses carefully. Just a perspective from an advertising point of view.


Bob08's picture
749 pencils

The shadows of the bike, legs and arms do not correspond to the same light source.

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