Eden Wasabi Chips: Pinching

Eden Wasabi Chips: Pinching

Wakes you up with every bite.

Advertising Agency: Grey Singapore
Creative Directors: Koh Hwee Peng, Justin Lim
Art Directors: Peng Peng, Koh Hwee Peng, Elsa Peck
Copywriters: Liew Ling-Hwei, Justin Lim
Photographer: Ric Tang, Shutter Bug
Retouching: Evan Lim, Magic3

Your rating: None Average: 6.2 (29 votes)

Comments

doesn't work except retouching!!! sory

- kk
http://kk-portfolio.blogspot.com

Oh man! This is too much for too little. Not appealing at all.

imho, for a food these are incredibly disgusting visuals.

She appears to be in pain, not waking up.

i agree. who would want a painful sensation in their mouth and cheeks?

I'm not sure about the USP. Chips to wake you up???
btw, retouching is pretty good. but that's it.

Its sooooo done:

http://adsoftheworld.com/media/print/bonafide_black_coffee_motorhome

Same idea. (much better with coffee)

oh my good !!

These adverts are hotter then jalapeños. Everyone else can go snack on carrots if they can't
see that. Some pretty sweet work for a savoury product. Hell yar, Wasabi will indeed wake the
living crap out of you every time it meets your mouth! Glad to have seen the light meal to your
speedy message. Cheers.

sheesh! if this is hot for you i don't even want to know what your sex life is like...
yaaaaaaaaaaaawwwwwnn!

doesn't do anything for me. i don't eat chips to wake up.

HEY! Are you trying to make fun of my additional hand? Maybe to you it's just a hand but for me it's my little siamese brother

fuckin pimple girl

this is crazy, i love it!

Its just controversial, but it will create much awareness!

very similar to the ad of the coffee smashing the guard

(miguelandréscortés / Art Director / Leo Burnett Colombiana)

very similar to the ad of the coffee smashing the guard

(miguelandréscortés / Art Director / Leo Burnett Colombiana)

oh it's not the same.. there ain't no pinchin hand coming out frm the pack of chips?
the insight that snacking keeps you awake is pretty relevant to me..

but having said that, i do agree that these ads are rather creepy..

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