Edding: Wall of Fame, Haze

The Wall of Fame, created to celebrate edding’s 50th anniversary, is an interactive live drawing board that features ten pens with which you can graphically perpetualise yourself. After six months, illustrators and others from more than 150 countries did just that, creating a collaborative piece of art consisting of over 150,000 drawings. This unique user-generated content was used for print ads to show what stands behind every edding: the creativity of the people who use them.

Advertising Agency: kempertrautmann gmbh, Hamburg, Germany
Creative Directors: Simon Jasper Philipp, Christoph Gähwiler, Stefan Walz, Gerrit Zinke, Christian Fritsche
Copywriters: Christoph Gähwiler, Samuel Weiß
Art Directors: Simon Jasper Philipp, Stefan Walz
Illustrator: 40.000 user
Graphic Designers: Tobias Lehment, David Scherer
Production: demodern | digital design studio, Appel Grafik
Account Manager: Niklas Kruchten, Elisabeth Einhaus, Andrea Bison, Dorothea Feurer
Art Buyers: Susi Kastner-Linke, Lina Eggers

2 comments

atb2005's picture
atb2005
13567 pencils

Ivan, if I were you, I would not be putting old campaigns back on the front page just because they won at Epica 2011. Instead I would just put a link in the sidebar that says "Epica 2011 Winners" or something like that. When people click on it they would view all the winners.

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