Edding: Wall of Fame, Falansh

The Wall of Fame, created to celebrate edding’s 50th anniversary, is an interactive live drawing board that features ten pens with which you can graphically perpetualise yourself. After six months, illustrators and others from more than 150 countries did just that, creating a collaborative piece of art consisting of over 150,000 drawings. This unique user-generated content was used for print ads to show what stands behind every edding: the creativity of the people who use them.

Advertising Agency: kempertrautmann gmbh, Hamburg, Germany

Creative Directors: Simon Jasper Philipp, Christoph Gähwiler, Stefan Walz, Gerrit Zinke, Christian Fritsche
Copywriters: Christoph Gähwiler, Samuel Weiß
Art Directors: Simon Jasper Philipp, Stefan Walz
Illustrator: 40.000 user
Graphic Designers: Tobias Lehment, David Scherer
Production: demodern | digital design studio, Appel Grafik
Account Manager: Niklas Kruchten, Elisabeth Einhaus, Andrea Bison, Dorothea Feurer
Art Buyers: Susi Kastner-Linke, Lina Eggers

December 2011


simonds08's picture
598 pencils

I like it... I like it a lot. Would definitely stop to look at it if I happened upon it in the paper.

Shawali's picture
8440 pencils

Don't just look at the prints. Go go check the web site out. It's totally brilliant. www.wall-of-fame.com

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

mrMagic's picture
798 pencils

I agree. Amazing campaign.

kleenex's picture
41182 pencils

Thew website is better than the campaign.

Lazarus's picture
1536 pencils

I just love the name - Kempertrautmann.

jessparker's picture
89 pencils

the website is brillant, but the print campaign I don't know.

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