10 comments

Desi's picture
Desi
1052 pencils

Good idea, but for BIC, long lasting, infinity.
What has this got to do with permanent markers?

Also why waste client's money on 3 BB? I would be fine.

addyhoch10's picture
addyhoch10
2592 pencils

why waste client's money on 3? > because it's much stronger and more eye-catching than only one billboard. maybe they started with 10 bbs and edding said "no, three's enough"
seriously, i really appreciate that there are clients left who don't hesitate to invest in good ideas.
(i would be stupid if i wasn't)

"What has this got to do with permanent markers?" > it shows the efficiency of the pen. as it is outdoors, it also visualises the main benefit of the product (even when it's raining these billboards stay black)

the BIC infinity ad was unbeatable anyway.

bknowlden's picture
bknowlden
3647 pencils

Desi has a good point. One board, "long lasting" payoff. Call it a day. Nice though, should gain some award recognition.

truecopy's picture
truecopy
400 pencils

I guess they saved some money on one-color printing job.
Nice work though

"Sex sells. Truth even better." - A friend

ellehcimeo's picture
ellehcimeo
3522 pencils

I like it. And I agree with all the previous posters... Here's my question. Is this in a parking lot? If so, when it's full, no one will see the product and they will all see 3 black billboards. Which isn't a problem for me, I'm tired of all the ads covering my city, but I imagine it would be a problem for the client.

Spactard's picture
Spactard
27 pencils

Cool.

addyhoch10's picture
addyhoch10
2592 pencils

i saw some ads with this idea some years ago in lürzer's.
good point though ellehcimeo. maybe they should have placed the marker in the upper corner. of course it looks nicer like this (as long there are no cars parking)

PeteHH's picture
PeteHH
202 pencils

Pretty awesome.

bubolino's picture
bubolino
28 pencils

But... I believe permanent markers do their job being stable even under extreme weather conditions, but does the print stay black in the sun? If it was there longer than one weeks, I imagine....
It is a great idea though and I wish it was mine.

bubolino's picture
bubolino
28 pencils

6weeks i mean...

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments