Ed Hardy: Tattoo Stickers, 3

Ed Hardy. Tattoos without needles.

Advertising Agency: Y&R, Beijing, China
Chief Creative Officers: Nils Andersson, Marcus Rebeschini
Executive Creative Director: Gunny Park
Creative Directors: Ronnie Wu, Donghai Liu
Copywriters: Donghai Liu, Nils Andersson, Gao Han
Art Directors: Ronnie Wu, Roy Luo, Rex Rui, Shi Jian
Photographer: Shi Zhong
Via: adgoodness

12 comments

kleenex's picture
kleenex
29333 pencils

All three are great.

SoCH_TO's picture
SoCH_TO
953 pencils

????????????????????????

Live with Passion

Tom Megginson's picture
Tom Megginson
517 pencils

Temp tattoos = no needles = painless

Putting them on balloons that look like parts of the body people where people get tattoos is a perfect way to show that idea. Straightforward, but evocative.

vote4pedro's picture
vote4pedro
4601 pencils

Ed Hardy. Douchey clothes. For douchey people.

simonds08's picture
simonds08
598 pencils

I don't think it is apparent enough that the tattoos are on balloons. Just my take.

Nike Diesel's picture
Nike Diesel
13389 pencils

I had the same feeling on the yellow and this one as well, but I think the pink one is pretty clear.

marano's picture
marano
348 pencils

totally agree. A balloon doesn't have a whole lot of distinguishing features to begin with. Visually we need a knot or the traditional shape. It's not an object that identifies well close up. The pink works well though. Concept=good. execution=bad.

The JACK's picture
The JACK
438 pencils

wonderful....!!! Painless...

ishiboy's picture
ishiboy
497 pencils

Rated only for the idea. Art direction could / should have been better.

Akshaya Singh's picture
Akshaya Singh
162 pencils

Tattoos without needles are not Tattoos .... They are stickers!!

Amateur for life!

ace85le's picture
ace85le
3939 pencils

I agree - the balloon features are not clear enough. I thought for a moment that it was something to do with shampoo or soap.

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torontose's picture
torontose
393 pencils

stickers

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