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Tattoo Stickers, 3

Agency: 
Published/Aired: 
February 2012
Description: 

Ed Hardy. Tattoos without needles.

Advertising Agency: Y&R, Beijing, China
Chief Creative Officers: Nils Andersson, Marcus Rebeschini
Executive Creative Director: Gunny Park
Creative Directors: Ronnie Wu, Donghai Liu
Copywriters: Donghai Liu, Nils Andersson, Gao Han
Art Directors: Ronnie Wu, Roy Luo, Rex Rui, Shi Jian
Photographer: Shi Zhong

Comments (12)

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Highest Rated

torontose's picture
torontose
Activity Score 393

stickers

kleenex's picture
kleenex
Activity Score 44796

All three are great.

SoCH_TO's picture
SoCH_TO
Activity Score 961

????????????????????????

Live with Passion

Tom Megginson's picture
Tom Megginson
Activity Score 548

Temp tattoos = no needles = painless

Putting them on balloons that look like parts of the body people where people get tattoos is a perfect way to show that idea. Straightforward, but evocative.

vote4pedro's picture
vote4pedro
Activity Score 4601

Ed Hardy. Douchey clothes. For douchey people.

simonds08's picture
simonds08
Activity Score 598

I don't think it is apparent enough that the tattoos are on balloons. Just my take.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

I had the same feeling on the yellow and this one as well, but I think the pink one is pretty clear.

marano's picture
marano
Activity Score 348

totally agree. A balloon doesn't have a whole lot of distinguishing features to begin with. Visually we need a knot or the traditional shape. It's not an object that identifies well close up. The pink works well though. Concept=good. execution=bad.

The JACK's picture
The JACK
Activity Score 438

wonderful....!!! Painless...

ishiboy's picture
ishiboy
Activity Score 497

Rated only for the idea. Art direction could / should have been better.

Akshaya Singh's picture
Akshaya Singh
Activity Score 162

Tattoos without needles are not Tattoos .... They are stickers!!

Amateur for life!

ace85le's picture
ace85le
Activity Score 3935

I agree - the balloon features are not clear enough. I thought for a moment that it was something to do with shampoo or soap.

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torontose's picture
torontose
Activity Score 393

stickers

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