Ed Hardy: Tattoo Stickers, 2

Ed Hardy. Tattoos without needles.

Advertising Agency: Y&R, Beijing, China
Chief Creative Officers: Nils Andersson, Marcus Rebeschini
Executive Creative Director: Gunny Park
Creative Directors: Ronnie Wu, Donghai Liu
Copywriters: Donghai Liu, Nils Andersson, Gao Han
Art Directors: Ronnie Wu, Roy Luo, Rex Rui, Shi Jian
Photographer: Shi Zhong
Via: adgoodness

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12 comments

vlads's picture
vlads
539 pencils

mmm here i get but the other? what suppose is it?

Tom Megginson's picture
Tom Megginson
494 pencils

Yellow: Legs at the knee
Green: Lower back

You need to get out more ; )

WillyLatasa's picture
WillyLatasa
616 pencils

I think he's asking about the material. This one is a balloon, so the idea is great for me, the other ones are glass? Not sure about the art direction.

"Bright ideas bring better results"

Tom Megginson's picture
Tom Megginson
494 pencils

I like them. But that's not the part of the anatomy that a "balloon knot" is slang for :)

http://workthatmatters.blogspot.com/2012/02/selling-temporary-tatts-wi...

Noosphere's picture
Noosphere
48 pencils

Should have been a one-shot.

SoCH_TO's picture
SoCH_TO
953 pencils

??????????????????????????????????????????

why same thing 3 time ??????????????????

Live with Passion

marano's picture
marano
348 pencils

This one works well. The other 2 don't. I clicked on them first and had no idea it was a balloon.

marano's picture
marano
348 pencils

or a body part...

mr.x's picture
mr.x
952 pencils

This one is the best because here you can see it's a balloon. Great idea. One ad would have worked, the other two is a bit overkill. But why would Ed Hardy want to advertise chewing gum tattoos? Am I missing something here?

ishiboy's picture
ishiboy
497 pencils

Simply stunning idea. But I will not give more than 5, because as a campaign it hasn't really cut it. This is the only one where you can make out that it's a body part. That's when the others made sense. Art direction should have been better. Could have also tried other visuals.

jazzringz's picture
jazzringz
104 pencils

I dont think any of the prints work..

torontose's picture
torontose
393 pencils

no

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