Bloody stairs

Agency Network: 
March 2013

Print advertisment created by McCann, France for ECRE, within the category: Public Interest, NGO.

When we send asylum seekers back to the very country that persecuted them, how do you think they'll be welcomed?

Advertising Agency: McCann Paris, France
Creative Directors: Romain Guillon, Pierre Rises
Art Director: Nicolas Boyer
Copywriter: Marc Platet
TV Production: Valérie Judek
Director: Julien Trousselier / Les Télécréateurs

Comments (4)

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chidi's picture
Activity Score 176

Erich Priebke?

Arnav's picture
Activity Score 166

Great concept(works for both print n TV) great work, nice art...objective achieved

chaowei's picture
Activity Score 16

No, I don't think this is going to work. As a consumer or citizen, I wouldn't take copy that references Tumblr seriously. Would you?

CallMeMoyo's picture
Activity Score 8

Very good concept, just a few hiccups in execution. The spacing before the Question mark at the end of the line should not be there. Otherwise, I like the idea!

Am just trying to do better than good enough!