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Stop the Violence, Drive Safe

Agency: 
Published/Aired: 
December 2012
Description: 

Stop the violence
Drive Safe

Advertising Agency: Terremoto Propaganda, Curitiba, Brazil
Creative Director: Ricardo Gandolfi
Art Director: Guilherme Rubini
Copywriter: Fabian Oliveira
Illustrator: Cintia Suzuki
Photographer: Ernst Photography

Comments (3)

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Highest Rated

jtotheoel's picture
jtotheoel
Activity Score 10

Retouching and photography are on-point. I think the execution and visual outshines the concept though. And also, should't it be "Drive Safely"? "Drive Safe" is a colloquial term... but it's grammatically incorrect.

feysal's picture
feysal
Activity Score 2561

question is there an association between the guys being punched or punching the cars depicted...like are the cars the type they would drive?..its a great campaign just curious cos there many ads.

groovy baby!

Emanresu's picture
Emanresu
Activity Score 2148

I wondered the same thing. If so, to me, the first one executes it the best. The hand looks to be that of a young person's, and the guy being punched looks like he'd drive that sort of truck. Whether it's meant to be or not, I still feel as though there's something more to be desired from this campaign. Nice photography and retouching tho.

jtotheoel's picture
jtotheoel
Activity Score 10

Retouching and photography are on-point. I think the execution and visual outshines the concept though. And also, should't it be "Drive Safely"? "Drive Safe" is a colloquial term... but it's grammatically incorrect.

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