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Woodpecker

Agency: 
Published/Aired: 
December 2008
Description: 

Together, we can stop polluting by recycling.

Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les Six
Copywriter: Pierre-Antoine Dupin
Art Director: Louis Carpentier

Comments (8)

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Highest Rated

sharonjackson's picture
sharonjackson
Activity Score 157

I can explain. Nature already has a hair dryer, a drill a tape recorder etc. etc. You don't need to throw yours into the garbage or worse, out into the woods someplace. You can recycle those things.

This agency is using the gimmick of an old 1940's? nature book with that odd coloring and old fashioned fonts just to make a beautiful statement.

SJackson

A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

I like these a lot.

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"I have a screen name because not having one is for pussies."

Guest's picture
Guest

i like art

Guest's picture
Guest

i loveeeeeee this campaign

NatalieM's picture
NatalieM
Activity Score 1685

A very good point!

sharonjackson's picture
sharonjackson
Activity Score 157

Brilliant.

SJackson

Guest's picture
Guest

lovely!

Wordnerd's picture
Wordnerd
Activity Score 6692

i guess i'm the only one who doesn't get the connection here. 'nature doesn't need you old electric drill'?? it doesn't need any at all. what has this got to do with recycling? am i supposed to get a trained woodpecker or what? i'm out.

Someone please explain if i'm not getting something important here

sharonjackson's picture
sharonjackson
Activity Score 157

I can explain. Nature already has a hair dryer, a drill a tape recorder etc. etc. You don't need to throw yours into the garbage or worse, out into the woods someplace. You can recycle those things.

This agency is using the gimmick of an old 1940's? nature book with that odd coloring and old fashioned fonts just to make a beautiful statement.

SJackson

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