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Published/Aired: 
January 2010
17119
Description: 

Print advertisment created by Integral, Denmark for EcoProtein, within the category: Food.

Organic Nutrition

Advertising Agency: Integral, Copenhagen, Denmark
Creative Director: Niels Peder Ravn
Art Director: Patrick Chan
Copywriter: Niels Peder Ravn

Comments (7)

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atb2005's picture
atb2005
Activity Score 13557

This campaign may not be particularly visually appealing, but at least the link between visuals and copy is solid. Anything that comes out of the earth (close to nature) is organic. Synthetic pesticides, artificial fertilizers are invented and used/added by humans. The roots show, figuratively, what's going inside your body: organic nutrition. More great Scandinavian advertising!

Adaddicted's picture
Adaddicted
Activity Score 3435

Is he gonna break the prison??

withalltherespects

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Ready...steady...GO. (I can't I'm STUCK !!!!!)

xcreativity's picture
xcreativity
Activity Score 2374

better than the last but still..

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

Molecule's picture
Molecule
Activity Score 435

i'm confused by this. Roots is the wrong thing to use here. At first I thought it was the force of the person is making cracks because they are so strong, but that's not it.

brainslashed's picture
brainslashed
Activity Score 32

No!

smartbox's picture
smartbox
Activity Score 177

I saw the same idea on a old number of Archive.
...With a better execution!

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