EcoProtein: Sprinter
Organic Nutrition
Advertising Agency: Integral, Copenhagen, Denmark
Creative Director: Niels Peder Ravn
Art Director: Patrick Chan
Copywriter: Niels Peder Ravn
Published: January 2010
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7 Comments
This campaign may not be particularly visually appealing, but at least the link between visuals and copy is solid. Anything that comes out of the earth (close to nature) is organic. Synthetic pesticides, artificial fertilizers are invented and used/added by humans. The roots show, figuratively, what's going inside your body: organic nutrition. More great Scandinavian advertising!
Is he gonna break the prison??
withalltherespects
Ready...steady...GO. (I can't I'm STUCK !!!!!)
better than the last but still..
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Alexandre Brito
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i'm confused by this. Roots is the wrong thing to use here. At first I thought it was the force of the person is making cracks because they are so strong, but that's not it.
No!
I saw the same idea on a old number of Archive.
...With a better execution!