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Female Runner

Agency: 
Published/Aired: 
January 2010
Description: 

The campaign launches at brand new organic protein product for athletes as well as norma consumers who wants to get the most out of their work outs. The novelty is of course that this product is organic, and this is illustrated by the roots.

Organic Nutrition

Advertising Agency: Integral, Copenhagen, Denmark
Creative Director: Niels Peder Ravn
Art Director: Patrick Chan
Copywriter: Niels Peder Ravn

Comments (8)

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Highest Rated

xcreativity's picture
xcreativity
Activity Score 2374

yeah.. i agree. when i see this it gives me the idea she's standing still forever.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

Martingalle's picture
Martingalle
Activity Score 22

Well thats very interesting but still a bit strange. Such roots are supposed to stick you to the ground. I guess it should be understood the other way round : roots as transport highways for organic protein. Not so obvious at the first glance though

atb2005's picture
atb2005
Activity Score 13561

Yes, it's the other way round, and it seems very obvious once you read the copy "organic nutrition". And even the product name - EcoProtein - suggests it.

Adaddicted's picture
Adaddicted
Activity Score 3435

what about the footballer??

withalltherespects

sirvan's picture
sirvan
Activity Score 29860

She's not going anywhere.

+++

"I love some things, and don't love some other things."

atb2005's picture
atb2005
Activity Score 13561

I love your sense of humor!!!!

Adaddicted's picture
Adaddicted
Activity Score 3435

... and I love the number of pencils you've got ; )

withalltherespects

Phil Lestino's picture
Phil Lestino
Activity Score 1684

She is growing into a tree !

xcreativity's picture
xcreativity
Activity Score 2374

yeah.. i agree. when i see this it gives me the idea she's standing still forever.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

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