EcoProtein: Female Runner

Organic Nutrition

The campaign launches at brand new organic protein product for athletes as well as norma consumers who wants to get the most out of their work outs. The novelty is of course that this product is organic, and this is illustrated by the roots.

Advertising Agency: Integral, Copenhagen, Denmark
Creative Director: Niels Peder Ravn
Art Director: Patrick Chan
Copywriter: Niels Peder Ravn
Published: January 2010

8 comments

Martingalle's picture
Martingalle
22 pencils

Well thats very interesting but still a bit strange. Such roots are supposed to stick you to the ground. I guess it should be understood the other way round : roots as transport highways for organic protein. Not so obvious at the first glance though

atb2005's picture
atb2005
13567 pencils

Yes, it's the other way round, and it seems very obvious once you read the copy "organic nutrition". And even the product name - EcoProtein - suggests it.

Adaddicted's picture
Adaddicted
3435 pencils

what about the footballer??

withalltherespects

sirvan's picture
sirvan
29870 pencils

She's not going anywhere.

+++

"I love some things, and don't love some other things."

atb2005's picture
atb2005
13567 pencils

I love your sense of humor!!!!

Adaddicted's picture
Adaddicted
3435 pencils

... and I love the number of pencils you've got ; )

withalltherespects

Phil Lestino's picture
Phil Lestino
1682 pencils

She is growing into a tree !

xcreativity's picture
xcreativity
2374 pencils

yeah.. i agree. when i see this it gives me the idea she's standing still forever.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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