Ecomist: Fish

Ecomist: Fish
Average: 5 (35 votes)

Eliminates odours

Advertising Agency: Y&R South Africa
Chief Creative Officer: Mick Blore
Executive Creative Director: Liam Wielopolski
Copywriter: Lwazi Mkhize
Art Director: Tanya De Lange
Art Buying: Katherine Legg
Photographer: Michael Meyersfeld
Photographic/Lighting assistant: Benson Makamo
Retouched by: Wilfred Horne
Model Maker/Stylist: Tony Collins (I&E Models)

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18 comments

morse's picture
11778 pencils
morseMonday, January 18, 2010 - 12:30

This is really nicely done.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

thedesignaddict's picture
4857 pencils
thedesignaddictMonday, January 18, 2010 - 12:42

This is really hard to see.

mrckais's picture
421 pencils
mrckaisMonday, January 18, 2010 - 13:25

it´s a nice art work

mrckais

mikeelrapido's picture
1941 pencils
mikeelrapidoMonday, January 18, 2010 - 15:30

I agree, this is really hard to see..

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

sirvan's picture
29998 pencils
sirvanMonday, January 18, 2010 - 18:02

These visuals don't get across what they're intended to. As-is, these show the bad odors over-powering the good odors.

+++

"I love some things, and don't love some other things."

El Barto's picture
113 pencils
El BartoMonday, January 18, 2010 - 18:19

So.. this stuff makes flowers stink like dead fish?
Or.. it makes flowers that stink like dead fish stink less..?

It's a damn nice visual but the ad still won't work.

art.vs.commerce's picture
568 pencils
art.vs.commerceMonday, January 18, 2010 - 18:41

too confusing. nice visual but it's not making sense.

and the boat's picture
25 pencils
and the boatMonday, January 18, 2010 - 19:22

vandalism!

zephyr7884's picture
49 pencils
zephyr7884Monday, January 18, 2010 - 21:29

I still don't get positive smell out of the image.. fail 4 me

CurryJ's picture
955 pencils
CurryJMonday, January 18, 2010 - 22:36

Might work if the headline was something like 'No place for odours to hide'....

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I think; therefore I am

rolling.stone's picture
2740 pencils
rolling.stoneThursday, January 28, 2010 - 08:20

in that case copy would be stolen (if you are not sarcastic)

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~ Quite obviously, I have gathered no moss ! ~

.-_'s picture
95 pencils
.-_Tuesday, January 19, 2010 - 00:45

yuk..

kripaakar's picture
522 pencils
kripaakarTuesday, January 19, 2010 - 01:29

The visuals out smart the agenda of the brand

shahidali's picture
4056 pencils
shahidaliTuesday, January 19, 2010 - 02:07

i agree with Srivan. it gives me the negative feeling of loss of good odor as well of lack of life in the artwork.
the work intends to bring in a twist by eleminating good odor to signify eleminating ANY odor, good or bad. in the process, they give the non verbal connotation of loss of value and making environment lacklusture by using the product.

shahid

stan33's picture
3 pencils
stan33Tuesday, January 19, 2010 - 02:59

Beautifully shot.

Ello_der's picture
22 pencils
Ello_derTuesday, January 19, 2010 - 03:14

Very nice.

Observer's picture
9 pencils
ObserverTuesday, January 19, 2010 - 03:49

I think it works. Taking Smelly things and changing it into flowers, great concept, well art directed! Beautiful!

flanders's picture
34 pencils
flandersTuesday, January 19, 2010 - 06:44

In my opinion, the art direction for this ad can develop more than now.