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Fish

Agency: 
Published/Aired: 
January 2010
Description: 

Eliminates odours

Advertising Agency: Y&R South Africa
Chief Creative Officer: Mick Blore
Executive Creative Director: Liam Wielopolski
Copywriter: Lwazi Mkhize
Art Director: Tanya De Lange
Art Buying: Katherine Legg
Photographer: Michael Meyersfeld
Photographic / Lighting assistant: Benson Makamo
Retouched by: Wilfred Horne
Model Maker / Stylist: Tony Collins (I&E Models)

Comments (18)

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Highest Rated

rolling.stone's picture
rolling.stone
Activity Score 2741

in that case copy would be stolen (if you are not sarcastic)

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~ Quite obviously, I have gathered no moss ! ~

morse's picture
morse
Activity Score 17508

This is really nicely done.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

This is really hard to see.

mrckais's picture
mrckais
Activity Score 417

it´s a nice art work

mrckais

mikeelrapido's picture
mikeelrapido
Activity Score 1929

I agree, this is really hard to see..

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sirvan's picture
sirvan
Activity Score 29860

These visuals don't get across what they're intended to. As-is, these show the bad odors over-powering the good odors.

+++

"I love some things, and don't love some other things."

El Barto's picture
El Barto
Activity Score 111

So.. this stuff makes flowers stink like dead fish?
Or.. it makes flowers that stink like dead fish stink less..?

It's a damn nice visual but the ad still won't work.

art.vs.commerce's picture
art.vs.commerce
Activity Score 566

too confusing. nice visual but it's not making sense.

and the boat's picture
and the boat
Activity Score 25

vandalism!

zephyr7884's picture
zephyr7884
Activity Score 52

I still don't get positive smell out of the image.. fail 4 me

CurryJ's picture
CurryJ
Activity Score 955

Might work if the headline was something like 'No place for odours to hide'....

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I think; therefore I am

rolling.stone's picture
rolling.stone
Activity Score 2741

in that case copy would be stolen (if you are not sarcastic)

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~ Quite obviously, I have gathered no moss ! ~

.-_'s picture
.-_
Activity Score 95

yuk..

kripaakar's picture
kripaakar
Activity Score 522

The visuals out smart the agenda of the brand

shahidali's picture
shahidali
Activity Score 4069

i agree with Srivan. it gives me the negative feeling of loss of good odor as well of lack of life in the artwork.
the work intends to bring in a twist by eleminating good odor to signify eleminating ANY odor, good or bad. in the process, they give the non verbal connotation of loss of value and making environment lacklusture by using the product.

shahid

stan33's picture
stan33
Activity Score 3

Beautifully shot.

Ello_der's picture
Ello_der
Activity Score 22

Very nice.

Observer's picture
Observer
Activity Score 9

I think it works. Taking Smelly things and changing it into flowers, great concept, well art directed! Beautiful!

flanders's picture
flanders
Activity Score 34

In my opinion, the art direction for this ad can develop more than now.

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