Ecomist: Fish

Eliminates odours

Advertising Agency: Y&R South Africa
Chief Creative Officer: Mick Blore
Executive Creative Director: Liam Wielopolski
Copywriter: Lwazi Mkhize
Art Director: Tanya De Lange
Art Buying: Katherine Legg
Photographer: Michael Meyersfeld
Photographic/Lighting assistant: Benson Makamo
Retouched by: Wilfred Horne
Model Maker/Stylist: Tony Collins (I&E Models)

18 comments

morse's picture
morse
15922 pencils

This is really nicely done.

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thedesignaddict's picture
thedesignaddict
5391 pencils

This is really hard to see.

mrckais's picture
mrckais
417 pencils

it´s a nice art work

mrckais

mikeelrapido's picture
mikeelrapido
1929 pencils

I agree, this is really hard to see..

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sirvan's picture
sirvan
29870 pencils

These visuals don't get across what they're intended to. As-is, these show the bad odors over-powering the good odors.

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"I love some things, and don't love some other things."

El Barto's picture
El Barto
111 pencils

So.. this stuff makes flowers stink like dead fish?
Or.. it makes flowers that stink like dead fish stink less..?

It's a damn nice visual but the ad still won't work.

art.vs.commerce's picture
art.vs.commerce
566 pencils

too confusing. nice visual but it's not making sense.

and the boat's picture
and the boat
25 pencils

vandalism!

zephyr7884's picture
zephyr7884
52 pencils

I still don't get positive smell out of the image.. fail 4 me

CurryJ's picture
CurryJ
955 pencils

Might work if the headline was something like 'No place for odours to hide'....

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I think; therefore I am

rolling.stone's picture
rolling.stone
2740 pencils

in that case copy would be stolen (if you are not sarcastic)

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~ Quite obviously, I have gathered no moss ! ~

.-_'s picture
.-_
95 pencils

yuk..

kripaakar's picture
kripaakar
522 pencils

The visuals out smart the agenda of the brand

shahidali's picture
shahidali
4071 pencils

i agree with Srivan. it gives me the negative feeling of loss of good odor as well of lack of life in the artwork.
the work intends to bring in a twist by eleminating good odor to signify eleminating ANY odor, good or bad. in the process, they give the non verbal connotation of loss of value and making environment lacklusture by using the product.

shahid

stan33's picture
stan33
3 pencils

Beautifully shot.

Ello_der's picture
Ello_der
22 pencils

Very nice.

Observer's picture
Observer
9 pencils

I think it works. Taking Smelly things and changing it into flowers, great concept, well art directed! Beautiful!

flanders's picture
flanders
34 pencils

In my opinion, the art direction for this ad can develop more than now.

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