Ecological Movement of Venezuela: War on garbage, Tank

All we throw away turns against us.

Advertising Agency: Publicis, Venezuela
Creative Directors: Douglas Rios, Demian Campos
Art Directors: Jose A. Hernadez, Demian Campos
Copywriters: J.J. Sanguinetti, Omar Fernadez
Photographer: Pedro Primavera
Planning: Carlos Rodrigues, Julio Grande

October, 2010


CuriousPencil's picture
4225 pencils

Looks like 2 tanks having a great time playing, or a scene from BattleBots on Discovery. Nowhere here is it clear that these tanks are 'turning against us' - they could be here to protect us, from all the picture shows: there is no 'other side' shown here, which is why it fails. |Must've been a lot of fun to make though.

writersblog's picture
553 pencils

If it's turning against us, why then would they show tanks that would protect us?

CuriousPencil's picture
4225 pencils

All I can see is 2 tanks. I can't see any turning going on. And I don't know where I am in the picture - it looks like a tank dance to me.

writersblog's picture
553 pencils

Yeah you're right. They look kind of A.I. uncontrolled. Guess people recycle computers nowadays, which is a good thing if you think about it.

Lazarus's picture
1536 pencils

Trashformers? Not.

esteb's picture
673 pencils

Good visual but abused concept.

abake's picture
1264 pencils

The idea of trash becoming a menace, while not new, is interesting. Sadly, I think the visuals are not "trashy" enough, so the idea gets lost...

Vingy's picture
474 pencils

i agree whit you. I think art made a mistake by not making a real menace.

luispiter's picture
2756 pencils

It's the better

Ron Burgundy's picture
Ron Burgundy
1634 pencils

Looks like one of those GI-Joe toy commercial sets

the_lizard_king's picture
1257 pencils

Good concept... Way to exaggerated. Why does everyone think that dramatizing a simple idea would take it leagues higher? Simple ideas are more appealing. It is just boiling down to how loud one can think!!! At least it is not appealing to me!

And then GOD said...
Let there be creativity!!!

Billoughsby's picture
5144 pencils

The problem seems as simple as taking out one tank, so they're not dancing, and making the tank look more as if it is really wrought from garbage, and less like a discarded toy. It could have worked without reinventing the wheel, i.m.o.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Anonymous Author's picture
Anonymous Author
1541 pencils

Tanks, but no tanks.

Write a wise saying and your name will live forever – Anonymous.

LeroyChristian's picture
392 pencils

i like the idea but i think the art direction should be improved

federo's picture
781 pencils

Like them, but I´d need more obvious trash

charlie02's picture
2 pencils

The idea is good, but it took me a while to realize which side those tanks are fighting for. You should keep it simpler, people have to get your message at first sight, they shouldn't get past it too easily.

Keep the city clean with garbage removal nj!

damd's picture
159 pencils

Very good work

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