Ecological Movement of Venezuela: War on garbage, Tank
All we throw away turns against us.
Recycle
Advertising Agency: Publicis, Venezuela
Creative Directors: Douglas Rios, Demian Campos
Art Directors: Jose A. Hernadez, Demian Campos
Copywriters: J.J. Sanguinetti, Omar Fernadez
Photographer: Pedro Primavera
Planning: Carlos Rodrigues, Julio Grande
Published: October 2010
16 Comments
Looks like 2 tanks having a great time playing, or a scene from BattleBots on Discovery. Nowhere here is it clear that these tanks are 'turning against us' - they could be here to protect us, from all the picture shows: there is no 'other side' shown here, which is why it fails. |Must've been a lot of fun to make though.
If it's turning against us, why then would they show tanks that would protect us?
All I can see is 2 tanks. I can't see any turning going on. And I don't know where I am in the picture - it looks like a tank dance to me.
Yeah you're right. They look kind of A.I. uncontrolled. Guess people recycle computers nowadays, which is a good thing if you think about it.
Trashformers? Not.
Good visual but abused concept.
The idea of trash becoming a menace, while not new, is interesting. Sadly, I think the visuals are not "trashy" enough, so the idea gets lost...
i agree whit you. I think art made a mistake by not making a real menace.
It's the better
www.barcreativo.com
Looks like one of those GI-Joe toy commercial sets
http://www.youtube.com/watch?v=9V491O8Mo_Q
Good concept... Way to exaggerated. Why does everyone think that dramatizing a simple idea would take it leagues higher? Simple ideas are more appealing. It is just boiling down to how loud one can think!!! At least it is not appealing to me!
And then GOD said...
Let there be creativity!!!
The problem seems as simple as taking out one tank, so they're not dancing, and making the tank look more as if it is really wrought from garbage, and less like a discarded toy. It could have worked without reinventing the wheel, i.m.o.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Tanks, but no tanks.
Write a wise saying and your name will live forever – Anonymous.
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i like the idea but i think the art direction should be improved
Like them, but I´d need more obvious trash
The idea is good, but it took me a while to realize which side those tanks are fighting for. You should keep it simpler, people have to get your message at first sight, they shouldn't get past it too easily.
Keep the city clean with garbage removal nj!