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War on garbage, Plane

Agency: 
Published/Aired: 
October 2010
Description: 

All we throw away turns against us.
Recycle

Advertising Agency: Publicis, Venezuela
Creative Directors: Douglas Rios, Demian Campos
Art Directors: Jose A. Hernadez, Demian Campos
Copywriters: J.J. Sanguinetti, Omar Fernadez
Photographer: Pedro Primavera
Planning: Carlos Rodrigues, Julio Grande

Comments (10)

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Highest Rated

LeeMoh's picture
LeeMoh
Activity Score 424

I like this work very much, though I would prefer to make more ugly objects.
These things look too well crafted to be made out of garbage.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Thing about this one is that it's clearly recycled, turning junk pens into model planes. I may have missed a really subtle point in all the other ads. Was the point to encourage people to gather their junk to make toys? Didn't think so.

spiralzzz's picture
spiralzzz
Activity Score 4

You're so literal, man. You should quit smoking, maybe it would help.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Great advice. This isn't a health forum though, try next door.

spiralzzz's picture
spiralzzz
Activity Score 4

Literal, as I said before.

Glut's picture
Glut
Activity Score 3937

" War on garbage" this thinking is very nice but i don´t see it on the ad. Perhaps it would be much better than "All we throw away turns against us"

LeeMoh's picture
LeeMoh
Activity Score 424

You didn't get it either. It is the garbage that's in a war against us. This is why "All we throw away turns against us".

luispiter's picture
luispiter
Activity Score 2756

Jajajaja

Tripioso's picture
Tripioso
Activity Score 470

Jajajajaja. Nice execution, concept not so straight to the point. How can I recycle pens, markers and lighters so they don't turn in war planes?

Life's a Trip. Enjoy the Ride!

LeeMoh's picture
LeeMoh
Activity Score 424

I like this work very much, though I would prefer to make more ugly objects.
These things look too well crafted to be made out of garbage.

henn's picture
henn
Activity Score 2

Well I think the message is quite convincing especially because we should all know by now that it's also true. We need tough messages on this kind of ads, this way the ads can reach even the most ignorant of us. Garbage really is a big problem in the world of today.

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