Ecological Movement of Venezuela: War on garbage, Plane

All we throw away turns against us.
Recycle

Advertising Agency: Publicis, Venezuela
Creative Directors: Douglas Rios, Demian Campos
Art Directors: Jose A. Hernadez, Demian Campos
Copywriters: J.J. Sanguinetti, Omar Fernadez
Photographer: Pedro Primavera
Planning: Carlos Rodrigues, Julio Grande
Published: October 2010

10 comments

CuriousPencil's picture
CuriousPencil
4227 pencils

Thing about this one is that it's clearly recycled, turning junk pens into model planes. I may have missed a really subtle point in all the other ads. Was the point to encourage people to gather their junk to make toys? Didn't think so.

spiralzzz's picture
spiralzzz
4 pencils

You're so literal, man. You should quit smoking, maybe it would help.

CuriousPencil's picture
CuriousPencil
4227 pencils

Great advice. This isn't a health forum though, try next door.

spiralzzz's picture
spiralzzz
4 pencils

Literal, as I said before.

Glut's picture
Glut
3947 pencils

" War on garbage" this thinking is very nice but i don´t see it on the ad. Perhaps it would be much better than "All we throw away turns against us"

LeeMoh's picture
LeeMoh
424 pencils

You didn't get it either. It is the garbage that's in a war against us. This is why "All we throw away turns against us".

luispiter's picture
luispiter
2756 pencils

Jajajaja

Tripioso's picture
Tripioso
468 pencils

Jajajajaja. Nice execution, concept not so straight to the point. How can I recycle pens, markers and lighters so they don't turn in war planes?

Life's a Trip. Enjoy the Ride!

LeeMoh's picture
LeeMoh
424 pencils

I like this work very much, though I would prefer to make more ugly objects.
These things look too well crafted to be made out of garbage.

henn's picture
henn
2 pencils

Well I think the message is quite convincing especially because we should all know by now that it's also true. We need tough messages on this kind of ads, this way the ads can reach even the most ignorant of us. Garbage really is a big problem in the world of today.

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