ecoffee: Jaguar

All our coffee
grows naturally
under a lush
rainforest canopy;
providing a home
to the jaguar, the blue
poison frog, the green
anaconda, the ever
alert coffee farmer...

We never buy coffee from farms where the farmers have slashed and burned their fields, because although this may make for a higher yield, it badly damages the sensitive balance of the tropical rainforest. All of our coffee plants are planted among naturally occurring trees and foliage where they become an integrated part of the complex, local ecosystem. Our shade-grown coffee and organic farming methods make for healthier soil, prevent water contamination and provide habitat for all manner of wild animals and birds. And, as it happens, such methods also make for a higher quality cup of coffee. But while you're enjoying the deliciously rounded, complex flavour of ecoffee, do spare a thought for our hard-working farmers. After all, it really is a jungle out there. To learn more about ecoffee, or indeed just buy some, visit us on the wildworld web at www.ecoffee.co.uk

Fairly traded, environmentally helpful ecoffee

Advertising Agency: The Red Brick Road, London, England
Creative Director: Justin Tindall
Art Director: Matt Allen
Copywriter: Dean Webb
Photographer: Stock
Published: December 2009