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Jaguar

Published/Aired: 
December 2009
Description: 

Print advertisment created by The Red Brick Road, United Kingdom for ecoffee, within the category: Non-Alcoholic Drinks.

All our coffee
grows naturally
under a lush
rainforest canopy;
providing a home
to the jaguar, the blue
poison frog, the green
anaconda, the ever
alert coffee farmer...

We never buy coffee from farms where the farmers have slashed and burned their fields, because although this may make for a higher yield, it badly damages the sensitive balance of the tropical rainforest. All of our coffee plants are planted among naturally occurring trees and foliage where they become an integrated part of the complex, local ecosystem. Our shade-grown coffee and organic farming methods make for healthier soil, prevent water contamination and provide habitat for all manner of wild animals and birds. And, as it happens, such methods also make for a higher quality cup of coffee. But while you're enjoying the deliciously rounded, complex flavour of ecoffee, do spare a thought for our hard-working farmers. After all, it really is a jungle out there. To learn more about ecoffee, or indeed just buy some, visit us on the wildworld web at www.ecoffee.co.uk

Fairly traded, environmentally helpful ecoffee

Advertising Agency: The Red Brick Road, London, England
Creative Director: Justin Tindall
Art Director: Matt Allen
Copywriter: Dean Webb
Photographer: Stock

Comments (8)

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Highest Rated

sirvan's picture
sirvan
Activity Score 29860

Let me clarify: copy is fine, HEADLINES are weak. Art is awesome.

+++

"I love some things, and don't love some other things."

sirvan's picture
sirvan
Activity Score 29860

Love the layout, but not so much the copy. It's off.

+++

"I love some things, and don't love some other things."

sirvan's picture
sirvan
Activity Score 29860

Let me clarify: copy is fine, HEADLINES are weak. Art is awesome.

+++

"I love some things, and don't love some other things."

sloppy4's picture
sloppy4
Activity Score 1494

beg to differ. i dig the copy. cool shiz.

Adaddicted's picture
Adaddicted
Activity Score 3435

Its a perfect blend of coffee and humor; but hate to see that font in reverse ; (

withalltherespects

Phil Lestino's picture
Phil Lestino
Activity Score 1684

I think the copy is good..the headline is the idea...so if ya don't like the copy the layout is immaterial

xcreativity's picture
xcreativity
Activity Score 2374

copy is good

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Reality Check's picture
Reality Check
Activity Score 2539

Eight stars for successfully using a semicolon in the headline.

ralph's picture
ralph
Activity Score 70

BRILLIANT COPY!!! On all of em. Nice job.
That said, some people are just "HATERZ" who hate on any and every work done by any and everybody that's not them. SHAME!!! Save some hate for yourself.
Once again, BRILLIANT COPY.

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