ecoffee: Coincidence

Some coffee companies
roast their beans at very
high temperatures for very
short periods of time.
Leaving them
burned and bitter.
Then they charge people
a lot of money for their coffee.
Leaving them...Hey, there¹s
a coincidence.

We take a lot of care choosing the best quality coffee from farms that meet our high standards of responsible farming and employment practices, so we're not about to stop caring when we eventually get the coffee to our factory. Our beans are roasted more slowly with the utmost care and attention paid to heat and pressure conditions within the roaster, meaning they're roasted more consistently throughout. So when the bean is eventually crushed, each and every granule has exactly the same delicious flavour. We also roast in relatively small batches to allow for greater control, combining traditional artistry and state of the art technology to achieve the optimum roast level every time. So unlike other companies, the quality control that begins at the coffee plant, continues at the coffee plant, and all the way to your cup. To learn more about our coffee's journey, or if you'd really rather just taste the end product, visit www.ecoffee.co.uk

Fairly traded, environmentally helpful ecoffee

Advertising Agency: The Red Brick Road, London, England
Creative Director: Justin Tindall
Art Director: Matt Allen
Copywriter: Dean Webb
Photographer: Stock
Published: December 2009

9 comments

sirvan's picture
sirvan
29870 pencils

Same issue here. The copy isn't as good as the art.

+++

"I love some things, and don't love some other things."

Phil Lestino's picture
Phil Lestino
1682 pencils

Oh come on....the headline is very dry and gives a nice slant to whats different about the product

atb2005's picture
atb2005
13567 pencils

There's hardly any "art" here unless you use the word art loosely. Art - missing; copy - funny, but too verbose.

Roshan Quintus's picture
Roshan Quintus
669 pencils

agree

bite me

CurryJ's picture
CurryJ
955 pencils

Love the copy.

================================================
I think; therefore I am

whatthefudge's picture
whatthefudge
1268 pencils

Agree.

Adaddicted's picture
Adaddicted
3435 pencils

not the best quality COPPEE!

withalltherespects

xcreativity's picture
xcreativity
2374 pencils

grea copy

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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michdec's picture
michdec
440 pencils

This one is 100 times better than the worms onE!

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