Eclipstore: Eyes

Eclipstore: Eyes

Double opaque shutters.

Advertising Agency: Memac Ogilvy Label Tunisia
Creative Director: Nicolas Courant
Art Directors: MichaĎl Zampol, Wilfrid Guérin
Photographer: photothŹque
Published: October 2007

Your rating: None Average: 5.7 (26 votes)

Comments

Submitted by danestevez on Thu, 2007-10-18 09:15.

the photoshop work is well done..but i don't know, there's something about the whole ad that doesn't convince me...

Submitted by JAGGY on Thu, 2007-10-18 09:20.

Does this product disables you in someway? Can somebody tell me exactly what are the double opaque shutters? Execution is very creative. Disgusting at the same time.

NomadDCLXVI's picture
Submitted by NomadDCLXVI on Thu, 2007-10-18 10:24.

I agree - this is creative and non sympatic to watch at the same time

Submitted by me myself and irene on Thu, 2007-10-18 09:39.

A little weird to look at, but very creative, I've seen lots of stuff with eyes but never in that way. I think the message is pretty clear here.

Jaggy, I think double opaque shutters make your room very, VERY dark... there's no way it will let the light in. Am I right, Ogilvy?

Submitted by Artchique on Thu, 2007-10-18 10:11.

That's memorable.

chintan ruparel's picture
Submitted by chintan ruparel on Thu, 2007-10-18 11:56.

aaarrgghh! thats freaky!

~ old habits die hard, older ones never do ~

Submitted by habeel2004 on Thu, 2007-10-18 12:13.

creepy....

Ali Behzad

gmint7's picture
Submitted by gmint7 on Thu, 2007-10-18 21:21.

:::J:::
creepy....

nice...

Submitted by elmikel on Fri, 2007-10-19 02:02.

yea, though you have your eyes open you see nothing. Well, the execution is pretty good and the idea is fresh, too. But I'm not sure about the USP - who needs a pitch dark at home? Or is it for companies?

Submitted by me myself and irene on Mon, 2007-10-22 11:29.

ooooh, I need it.... so I can sleep until 1 pm like it was night... hehehee

Submitted by Kateter on Fri, 2007-10-19 02:07.

spooky. creates attention but not desire.

Submitted by LisAD on Fri, 2007-10-19 02:43.

disturbing!

...and could someone get her out of here? she's kind of disturbing as well. you know who.

"the art director says: whatever I say"

Submitted by ManchuChanchu on Fri, 2007-10-19 04:54.

eerie but nice

Submitted by spiralz on Fri, 2007-10-19 11:41.

some animals have this double eyelids but watching it in humans is freaky.. like taken from rotten.com

what about double sunglasses? it's not something that you born with.. it's something you just put there

nice photoshop after all

Submitted by Damn on Fri, 2007-10-19 11:58.

Bizarre

Submitted by yamaniouk on Sun, 2007-12-02 12:39.

this could have been better, the black background kills the idea.. it should have been all white.