Eclipstore: Eyes
Double opaque shutters.
Advertising Agency: Memac Ogilvy Label Tunisia
Creative Director: Nicolas Courant
Art Directors: MichaĎl Zampol, Wilfrid Guérin
Photographer: photothŹque
Published: October 2007
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16 Comments
the photoshop work is well done..but i don't know, there's something about the whole ad that doesn't convince me...
Does this product disables you in someway? Can somebody tell me exactly what are the double opaque shutters? Execution is very creative. Disgusting at the same time.
Jaggy, MICA Ahmedabad
I agree - this is creative and non sympatic to watch at the same time
dclxvi
A little weird to look at, but very creative, I've seen lots of stuff with eyes but never in that way. I think the message is pretty clear here.
Jaggy, I think double opaque shutters make your room very, VERY dark... there's no way it will let the light in. Am I right, Ogilvy?
That's memorable.
aaarrgghh! thats freaky!
~ old habits die hard, older ones never do ~
creepy....
Ali Behzad
:::J:::
creepy....
nice...
:::J:::
yea, though you have your eyes open you see nothing. Well, the execution is pretty good and the idea is fresh, too. But I'm not sure about the USP - who needs a pitch dark at home? Or is it for companies?
ooooh, I need it.... so I can sleep until 1 pm like it was night... hehehee
spooky. creates attention but not desire.
disturbing!
...and could someone get her out of here? she's kind of disturbing as well. you know who.
"the art director says: whatever I say"
eerie but nice
some animals have this double eyelids but watching it in humans is freaky.. like taken from rotten.com
what about double sunglasses? it's not something that you born with.. it's something you just put there
nice photoshop after all
Bizarre
this could have been better, the black background kills the idea.. it should have been all white.