ECCP, English-is-cool.org: You can never can tell

You can never can tell.
Bad English is bad for business
www.english-is-cool.org
Joint CSR project of European Chamber of Commerce of the Philippines and EON The Stakeholder Relations Firm.

Advertising Agency: BBDO Guerrero Ortega, Philippines
Executive Creative Director / Creative Director: David Guerrero
Art Director: Joel Limchoc
Copywriter: Maui Reyes
Producer: Al Salvador
Computer Artist: Manny Vailoces

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9 comments

andrej dwin's picture
andrej dwin
939 pencils

bad rip off ads are bad for advertising.
especially when the CWs didn't come up with better lines than this.

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latotongtatoy's picture
latotongtatoy
110 pencils

Bad propaganda

Frane Rectal's picture
Frane Rectal

'c'est la vie', said the old folks...

francis's picture
francis

wow. I'd like to know what were the teams smoking when they came up with this campaign... I guess one can never tell, really.

tjb1970's picture
tjb1970
488 pencils

are these deliberately trying to look like The Economist ads? If so, why? Where is the connection? If not, what the hell? Either way, the lines are pretty bad.

Blahg's picture
Blahg
616 pencils

I think the lines are SUPPOSED to be bad, they're advertising a government program whose mission it is to improve English standards. With that in mind, the lines are intentionally poor.

They are shamelessly treading on The Economist formula, to the Economist audience (business executives) and that alone is enough to make them poor knock offs, in my opinion.

AGGARO's picture
AGGARO

Bad ads are bad also bad for the business.
GUSTMUNANGBROCHA! POOTANGINAMOO!!!!

RM's picture
RM
419 pencils

I think I just followed through!

ja6666er's picture
ja6666er
8 pencils

A standing Innovation!

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